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Here’s a couple of tips from our 2016 Automotive SEO Update. Jazel is constantly researching and testing the best practices to help car dealers stay informed and provide automotive SEO tips.
The browser title of a car dealership web page is meant to be a search engine optimized description of the content. It is critical to both user experience and search engine optimization for car dealers. Titles cannot be duplicated on other pages. Search engines display about 70 characters of a title tag in the search results. If a page is targeting multiple keywords or a long keyword phrase, it is not a problem to go longer. Creating a compelling title can affect visits from the search results, so it’s important to not only think about SEO, but the entire user experience. The title tag is a visitor’s first interaction with your auto dealer brand and should convey a positive impression.
The meta description provides a short summary of the content on a page. Search engines do not use the description tag as an automotive SEO factor, but it is the primary source for the snippet of text displayed beneath a listing in the search results. Descriptions cannot be duplicated on other pages. It’s important to craft a compelling description using relevant keywords because it can affect the click-through rate of searchers to dealership pages. Meta descriptions can be any length, but search engines generally show snippets of about 160 characters.
Read more tips about Automotive SEO for 2016.