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Automotive Mobile SEO Affected by Web Design

Mobile Marketing 7

Google recently announced “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” This means web design affects automotive mobile SEO.

Automotive Rankings Impacted

A Google Webmaster Trends team member said this algorithm change will have more of an impact on mobile search engine rankings than either Panda or Penguin, which are two of the biggest algorithm updates that Google has ever released.

Up to 60% of automotive searches are made on mobile devices, which by itself is a good reason for moving to a responsive website design. Mobile SEO has turned web design into a high priority for car dealers since Google says a mobile-friendly website is a search engine ranking signal.

Improving Your Automotive SEO

The Google developer guide on Mobile SEO says there are three types of mobile website configurations are recognized. The guide says that responsive website design is Google’s recommended choice. Responsive auto dealer websites automatically adjust to various screen sizes, serving the same HTML code on the same URL regardless of the users’ mobile device.

Google Recommends Responsive Website Design 

  • Helps algorithms accurately assign indexing properties to web pages
  • Less engineering time to maintain multiple pages for the same content
  • There’s less potential for common mistakes that affect mobile websites
  • No redirection for a device-optimized view, which reduces load time
  • Better search engine crawling helps index more of your site’s content
  • It’s easier for users to share and link to your content with a single URL

Mobilizing Your Automotive Website

How much will organic traffic be affected? That depends on several factors, but according to Google one thing is clear; a responsive website design can improve automotive mobile SEO. Since Google controls about 70% of the search engine market, this will impact a large number of websites in all industry categories.