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Does your dealership suffer from bloggers block?
It happens to even the most prolific writers. Sometimes it is difficult to come up with stimulating blog content to entertain and inform your audience. When this happens, some auto dealerships choose to simply repost content that already lives on their site, such as posts that advertise a free car wash with every service visit. Other car dealers post adorable photos of the company mascot or favorite recipes submitted by employees.
Although dealer incentives and warm, fuzzy content can enhance a blog, experts advise against using too much of this type of content. The goal is to write about topics that customers care about. If your blog is being used to draw traffic to your site, it’s posts should contain topics that align with popular consumer searches that pertain to your business. In other words, a post containing a recipe for the best cheesecake is probably not going to bring a flurry of new customers to your site.
When people conduct searches for new cars, used cars or auto service and repair, they like to find (and read) research results, popular opinion and of course, deals. According to the Google Keyword Tool these topics are quite popular in national monthly searches.
Based on this information, dealers who write blog content that touch on these topics could potentially increase traffic to their sites. The following are a few suggested topics to help get your creative juices flowing.