Conversion-Focused Architecture

Generate sales opportunities by guiding shoppers down the decision

accessibility to inventory

Accessibility to Inventory

Benefit: Get more shoppers to your SRP
Offer shoppers multiple ways of getting to inventory right from the homepage.

Focused Layouts

Benefit: Keep shoppers focused on shopping
Use contrast and spacing to emphasize key actions and to minimize shopper distractions.

focused layouts
strategic call to actions

Strategic Call-to-Actions

Benefit: Convert shoppers without harassing them
Persuade shoppers to take the next step by focusing them on a single desired action.

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