Over the past few years, Customer Centricity and a focus on the Customer Experience (CX) has become a popular topic in the business world. A number of notable giants like Apple, Amazon, and even Mercedes-Benz are seeing exceptional results using this strategy.
In order to further quantify the value of a Customer-Centric strategy, Forrester has spent the past few years measuring CX and tracking the revenue growth of companies in every major. Here is a link to their latest study.
Don’t have time to read? Here’s one quick takeaway from the report.
Good CX Correlates with Revenue Growth
Companies that have done well in terms of the Customer Experience grew revenue 467% faster than those who didn’t.