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Think Your Site Stacks Up on Mobile Rankings?
A recent survey of over 20,000 pages in the top 30 search results shows that the share of non-mobile friendly web pages has decreased 21% after Google’s Mobilegeddon Update. That means mobile-friendly websites are gaining in share. Another study presents surprising information: 49% of mobile auto searches make a purchase the same day as their search.
Responsive is Recommended
A responsive website ensures that your customer’s experience will be consistent and positive on any device.
How do you make your dealer website mobile friendly? Google recommends responsive web design because the advantage is a consistent experience across all devices using one URL, which means your content will display in an easy to consume format, regardless if you’re searching on a mobile phone, tablet or desktop computer.
Site Speed and Usability
Responsive web design improves the speed and usability of your dealership website, which are important factors to reach car buyers and maintain a competitive edge in marketing online. Responsive car dealer websites have clean code, fast loading pages and content elements that are easy to use and navigate.
Mobile Search Rankings
Google announced that mobile friendly websites also have a ranking advantage in organic mobile search results, They posted on the Google Webmaster Blog “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming”.