Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales

For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to generate internet leads and more sales. But it might be time to take new data into account, and revisit that assumption. According to the NADA, 90% of car shoppers rank dealer websites as the most […]

Car Dealer SEO Crash Course – The Basics

Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, maybe you’re required to learn about it, or maybe you just want to make sure you have the most up-to-date info. Whatever your reasons, we got you! Just sit back, relax, and enjoy an ultra-simple […]

Looking for Leprechauns

Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance Indicators (KPI’s) matter to them, and will design their campaigns around achieving those metrics. But are you sure that the levers you’re pulling are having the right impact? Take “bounce rate,” for example. Traditionally described […]

The Good, The Bad, and the Independent Consultant

As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise of the “independent consultant.”  The beauty of this kind of a role, at least on paper, is that you’re hiring an industry expert, aware of all solutions but beholden to none, and thus able to […]