Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2
Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the effectiveness of their marketing. We highlighted two of the four key principles that will separate winners from losers in this space. Today, let’s wrap up the discussion with the final two items. #3 – Make […]
Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I
The used car industry has done well in recent years – but like all markets, the space is open to disruption. How can you make sure your business will maximize its potential to grow in the face of competition from other dealerships and external challengers? Given the current state of the market, it’s clear that […]
Automotive SEO, Links, and Usability: What Dealers Need to Know
SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of the more neglected areas of SEO knowledge. When anyone thinks of the term “SEO”, it’s going to be immediately followed by thoughts of keywords. That’s all well and good, but it’s time that we brought […]
Nobody Ever Got Fired For Buying IBM
…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third of his stock in big blue, and that he doesn’t value the stock “the same way” anymore. But the famous industry proverb at the top of this article dates back to the 1970s, and isn’t […]
Designing For Sales: How Emotional Design Helps Dealers Sell More
We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a very specific aspect of modern website design called Emotional Design. So first off, what the heck is Emotional Design? Emotional Design a process in which the designer uses design components such as color, spacing, and […]
The Ugly Truth: Car Shoppers are Judging Your Website
Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well and good, but it’s hardly the way those of us in the car business work. Like it or not, appearances matter – to online shoppers as much as anyone else – and the appearance of […]
12 Reasons Why WordPress Is The Best CMS For Car Dealers
According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites including BBC America, TechCrunch and Bloomberg. WordPress has been long thought of as just a blog publishing platform but it’s actually immensely versatile and powerful. The fact that it’s SEO-friendly, intuitive, secure and customizable makes it […]