6 Tactics to Ignite Your Automotive Internet Marketing

[vc_row css=”.vc_custom_1524591864967{margin-left: 25px !important;}”][vc_column][vc_column_text]Competition is fierce in the automotive world, and that means getting (and keeping) the upper hand is all-important. Sometimes this means branching out and being bold. Sometimes it’s a matter of just being the dealer who does it best. Neither is particularly easy. In this post, we’ve tried to offer you truly […]

Why Does Google Matter To Your Dealership’s Customer Experience?

[vc_row][vc_column css=”.vc_custom_1524153026885{margin-left: 25px !important;}”][vc_column_text]What does the search engine giant have to do with your dealership’s customer experience? There are a variety of ways that Google influences (or is influenced by) your online customer experience, some in much more subtle ways than others. In general, however, the major topics we’ll cover fall into two categories — […]

How to Accurately Determine the Speed of Your Dealership Website

The Importance of Website Speed Fast sites provide good user experience, and good user experience leads to higher conversions, more sales, happier customers, and a better reputation. That’s why the CX-obsessed (a title we wear with pride), are so interested – and invested – in providing the fastest possible loading times. Just look at Google. […]

Is Google’s Mobile-First Preference Hurting Your Car Marketing?

Google has a long history of mobile-awareness. They’ve been investing heavily in their mobile technology and user experience for over a decade. Over the years, these pushes towards mobile have created famous headaches for car marketing professionals, particularly in the realms of SEO and advertising, but recently, the increased pace of mobile-first adoption and adaptation […]