September 4, 2017
automotive-marketing-consultant

Thinking of Hiring an Automotive Marketing Consultant? Read This First.

When times get tougher and profit margins get thinner, many dealerships are tempted by anything that promises to kick their […]
August 28, 2017
Automotive marketing problems can be solved with these kickass solutions.

Common Automotive Marketing Problems and The Kickass Solutions

We’ve talked about digital tactics and awesome examples of automotive marketing, but this post is about combatting some of the […]
August 21, 2017

3 Dealerships That Are Killing it With Customer Centricity

We’ve been talking a lot about customer centricity, and as awesome as it is as a strategy, it can be […]
July 18, 2017

How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping […]
July 18, 2017

New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]
July 18, 2017

The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you […]
July 18, 2017

The Ultimate List of Dealership Online Marketing Resources

When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great […]
July 14, 2017

7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen

It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. […]
July 7, 2017

5 Inspiring Car Marketing Examples for Dealership Marketers

Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and […]
June 28, 2017

5 Digital Tactics to Supercharge Your Automotive Marketing ROI

There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious […]
June 21, 2017

A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017

3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]
June 13, 2017

What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that […]
May 31, 2017

Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2

Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the […]
May 30, 2017

Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I

The used car industry has done well in recent years – but like all markets, the space is open to […]
May 19, 2017

Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of […]
May 16, 2017

Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third […]
May 15, 2017

Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a […]
May 7, 2017

The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well […]
April 27, 2017

Beyond Responsive – Mobile-First Websites for Car Dealers

Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a […]