Category: Marketing

Find Out What These 4 Mobile Behaviors Mean for Dealership Marketing

Car dealerships are generally lagging on mobile. Recent research from Google found that the automotive, retail, and tech sectors had the longest-loading mobile pages. These categories also had some of the most bloated pages on the internet.* That’s the bad news. The good news is everything else. We’ll go over the specifics of car shopper […]

Boomers, X, Why, and the iGen: Your Guide to Multi-Generational Automotive Marketing

The generations differ in the way they go about the car buying experience. You probably knew that. Do you know exactly how? Or what each difference means for your marketing and advertising efforts? We’ve laid out the details on these experiences, what it means for your generation-specific car dealership marketing, and the universal aspect of […]

Automotive Digital Marketing Strategies

[vc_row css=”.vc_custom_1527784456678{margin-left: 10px !important;}”][vc_column][vc_column_text]Customers are changing how they shop for cars, and that means dealerships need to rethink their automotive digital marketing strategy to fit new audience behaviors. As shoppers effortlessly juggle channels and devices to help improve their buying process, many dealerships (in fact, many businesses in general) are struggling to keep track. Here’s […]

How to Use Google’s Micro Moments to Enhance Your Automotive Marketing

A few years ago, Google defined the key micro-moments of the car shopping journey. Those shopping moments in the car buyer journey are the defining road map of search engine interaction with automotive marketing. Now, we’re bringing you in-depth analysis of each of these micro-moments and the automotive marketing strategies, tactics, and tips that these […]

6 Tactics to Ignite Your Automotive Internet Marketing

Competition is fierce in the automotive world, and that means getting (and keeping) the upper hand is all-important. Sometimes this means branching out and being bold. Sometimes it’s a matter of just being the dealer who does it best. Neither is particularly easy. In this post, we’ve tried to offer you truly helpful tips and […]

Car Marketing in the Age of Digital Retail

We’re living in the Age of Digital Retail, and digital retail is all about the consumer. So much so that it is redefining how customers behave, and more importantly for the automotive industry, what they expect from their shopping interactions. Car marketing in a world dominated by digital retail needs to adapt to the rapidly […]

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of

We had a blast showcasing some dealership marketing genius in 7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen, a post we wrote a while back. Thankfully, with all the marketing creativity in the auto industry today, we’re never short of new examples to share. Without further delay, here are some creative […]

Attribution is Changing: Google, The Death of Last-Click, and Car Dealership Marketing

Last-click attribution has been one of the standard car dealership marketing ROI measures for a long time. It is common practice among many dealerships to evaluate marketing on last-click attribution. But last-click is flawed. Marketers know it. Advertisers know it. Dealers know it. Thankfully, last-click is on its last legs. 2018 may very well be […]

Here’s How to Use Google My Business as an Auto Marketing Solution

Here’s How to Use Google My Business as an Auto Marketing Solution Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but […]