Speed Up Your Website for a Better Customer Experience
Did you know that a ONE second delay in site speed has the potential to yield the following results? 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (https://www.crazyegg.com/blog/speed-up-your-website/) So many things can potentially slow down your dealership site. Images that aren’t optimized, files that are too large, an excessive amount […]
Here’s How Google PageSpeed Matters For Your Dealership Website
You probably already know website speed is important. In fact, that phrase has probably been repeated so many times it’s all but lost its meaning. Still, page load time is important. To you, your shoppers, and Google. That’s one of the reasons Google provides PageSpeed Tools, which, like most tools Google creates, has become […]
Are You Measuring Your Dealership’s Success With the Right KPIs?
Dealerships and measurement don’t always go hand in hand. After all, dealers have better things to do than come up with ways to figure out how well they’re doing. Like sell cars. Still, this can mean that inefficiencies are quite hard to catch and disappointingly easy to repeat. So today, we’re tackling Key Performance Indicators […]
6 Awesome Tips for Optimizing Your Dealership Website
A lackluster dealership website is a major drag. We don’t know of any dealership that’s content to miss out on sales (particularly when they know they could be winning those sales) — but that’s exactly what happens when a site doesn’t meet their shoppers’ needs. As devoted congregants in the church of customer experience, we’re […]
The Leading Tools Revolutionizing Dealership Websites
The automotive world is reshaping itself around a new power that is driving sales: online customer experience. But rallying around a general concept is one thing, and actually applying it are two different things. Revolutionizing your dealership’s online customer experience can be a daunting task. That’s why, in this article, we’ve laid the delicious details […]
Find Out What These 4 Mobile Behaviors Mean for Dealership Marketing
Car dealerships are generally lagging on mobile. Recent research from Google found that the automotive, retail, and tech sectors had the longest-loading mobile pages. These categories also had some of the most bloated pages on the internet.* That’s the bad news. The good news is everything else. We’ll go over the specifics of car shopper […]
This Just Got Personal: How BBT is Redefining Relevance
Online experience is changing — it’s becoming more about “me.” Or rather, you. Or whoever the user is. It isn’t enough for a website experience just to be personalized. Anyone can be personal, and ‘personal’ when you don’t want it is invasive & off-putting, like a salesperson starting every sentence with your first name. The […]
Secrets of the Best Car Dealership Websites
Your car dealership website often creates the first impression of your relationship with customers, and you have to get it right. The best auto dealer website can be hard to define, but generally, you know it when you see it or use it. Good website design makes the user comfortable and sets up their dealership experience to […]
Automotive Digital Marketing Strategies
[vc_row css=”.vc_custom_1527784456678{margin-left: 10px !important;}”][vc_column][vc_column_text]Customers are changing how they shop for cars, and that means dealerships need to rethink their automotive digital marketing strategy to fit new audience behaviors. As shoppers effortlessly juggle channels and devices to help improve their buying process, many dealerships (in fact, many businesses in general) are struggling to keep track. Here’s […]
How A Customer-Centric Sales Process Boosts Profits — Part 1
More than just good customer service or a friendly salesperson, Customer Centricity goes to the heart of your dealership. It means approaching your business mindset from a customer-first perspective. Switching your perspective from dealer-first to customer-first doesn’t mean a less successful dealership — in fact, focusing on creating a customer-centric sales experience has been proven […]