5 Ways to Feed Your Automotive BDC With Qualified Leads

We’ve seen lot of complaints about car shoppers these days. They’re more fickle, picky, and demanding. They want more for less and they want it faster. We get it. The Age of the Consumer had brought sudden change to an industry that has been largely uninterrupted in terms of sales technique and dealership culture. Automotive […]

Accelerated Mobile Pages and Your Dealership

As mobile use explodes across the world, the Accelerated Mobile Pages project from Google has brought us faster mobile pages and better user experience. From ecommerce to news, businesses have been capitalizing on the mobile rush and developing AMP pages. Now it’s time for the auto-industry as a whole, and dealerships specifically, to get in […]

How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping around online, not just for the right car, but the right dealership. In fact, on average, buyers spend close to 9 hours online, researching. The majority of their time is spent on third party websites […]

New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach that ends up in frustrated potential buyers abandoning a dealership. So if the focus on traditional metrics isn’t bringing in more customers – either in web leads or foot traffic, what measurement should dealers be […]

The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you filled out a form on a website and didn’t resent having to do so? (Obviously not when signing up for our awesome newsletter). Nobody likes having to give up their information on the internet, particularly […]

A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those things in the first place. Why does usability matter? Well, it boils down to competition. If there was only one dealership in the world, they could make people jump through hoops all day if they […]

What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that question are the ones raking in the lion’s share of those dollars. With car shoppers visiting an average of 1.6 dealerships in the entire buying process, these dealers know that giving these shoppers the information […]

Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third of his stock in big blue, and that he doesn’t value the stock “the same way” anymore. But the famous industry proverb at the top of this article dates back to the 1970s, and isn’t […]

Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a very specific aspect of modern website design called Emotional Design. So first off, what the heck is Emotional Design? Emotional Design a process in which the designer uses design components such as color, spacing, and […]

The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well and good, but it’s hardly the way those of us in the car business work. Like it or not, appearances matter – to online shoppers as much as anyone else – and the appearance of […]