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At Jazel, we’ve been beating the drum of customer centricity for years. It’s in our DNA. If you don’t know, Customer-Centric Dealership Websites are designed to give car shoppers a seamless, delightful, and positive online shopping experience via clean, professional design and easy-to-use functionality that’s optimized around consumer behavior and feedback. A Customer-Centric Dealership Website is designed to maximize the dealership’s online customer experience, with the ultimate aim of driving revenue growth through increased sales and improved reputation.
What kind of dealers take advantage of customer centricity? Progressive, successful marketers who know that what’s good for the customer is good for the dealer, like the world’s #1 volume Ford dealer (and California’s highest selling car dealer), Galpin Motors. Galpin President Beau Boeckman was interviewed in Digital Dealer this month; when asked what digital marketing tool mattered most to him, Beau answered without hesitation:
“Definitely our website. I said when the Internet was coming around, this was the best possible forum for us to communicate with our customers. A lot of dealerships take their website for granted and leave it up to the manufacturer to do their thing. All the websites look the same from all the manufacturers. Purposefully, the manufacturers are taking away the individual personalities of the dealerships because a lot of times they didn’t fit in with the manufacturer. In some ways I can understand why they would want to do that but it goes back to my lowest common denominator comment. We really focus on having a website that emulates the experience of walking the lot. That is by far our greatest tool and we get over 100,000 unique visitors a month.”
Jazel is immensely proud to be Galpin’s website provider for the past 7 years.
If you think a website that helps you stand out, build customer relationships and sell more cars is something you’d like to know more about, pay us a visit at jazelauto.com and see what customer centricity can do for you.