According to a study conducted by Thrive Analytics, 71% of U.S smartphone users between the ages of 18-29 are using voice search in order to conduct online searches. It isn’t just the younger consumers that are adopters of this technology; 39% of the 44-53 age group are also taking advantage of voice search. One third of all of Cortana’s (Microsoft’s digital personal assistant) queries are derived from voice searches.
The Difference Between Voice & Text Queries
Voice searches conducted by surfers using a digital personal assistant such as Apple’s Siri and Microsoft’s affect the type of search queries and phrases used to search for your auto dealership. Mobile voice searches tend to be focused on a local area.
As a result, visitors are more likely to incorporate more questions such as “Where is the nearest Toyota dealership?” and phrases like “Directions to a Ford dealership near me”.
Some voice queries may be longer than text searches, but so far, there is no evidence of an increase in word count for voice search queries.
The Affect Of Voice Search On The SERP’S
Users will no longer have to visit your website if they are simply looking for your location, address or phone number. As a result it will be imperative to to keep your local directory listings including your Google My Business listing up to date with updated information. Customer reviews are also important since they will show up in the SERP results and may affect clickthroughs.
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