Jazel CX Auto Dealer Website Platform

Website Plans & Pricing

12 Month
One-time set-up fee $2,499
24 Month
One-time set-up fee $2,499
36 Month
One-time set-up fee $2,499

All CX Website plans include:

Responsive Website Design – Designed for automotive dealers, optimized for cross-device usability.

Dealer Website Homepage – Professional auto dealer website design, Video enabled (optional), Free text search (optional), Advanced inventory selector module (optional).

Content & Functional Pages – About us, Staff page, Reviews/reputation management page, Department pages: Sales, Service, Parts & Finance, Hours & directions page, New vehicle specials/OEM incentives (featuring regional incentives), Review page, Finance calculator page, Service specials, Parts specials, HTML sitemap, XML sitemap.

Dealer Website Forms – SRP form with customizable CTAs (e.g.: e-price, reserve, etc.), VDP form with customizable CTAs (e.g.: e-price, reserve, etc.), Contact us, Parts order, Schedule service, Employment application, Secure finance application.

Dealer Website Inventory & Vehicle Detail Pages – AutoFocus Highlights, Instant Search, Save Fave, Compare, Regional OEM incentive integration, Infinite scroll inventory (SRP), SRP consumer view selector, Carfax or AutoCheck vehicle history report link, Colorized studio images (as available), Expanded studio images – interior & exterior (as available), Dealer inventory image-to-video integration, Similar vehicle listings on VDP, CPO logos.

Security, Platform, Hosting & Infrastructure – SSL posting for all form data, Encryption of sensitive fields, Scalable & reliable cloud computing infrastructure for automotive websites.

Managing Content – Upload & manage media to add to your auto dealer website, Create and format pages, Publish new pages or content edits with the push of a button.

Dealer Website Reporting – Website statistics: visitors, unique visits, page views, time on site, bounce rate.

Core SEO
$0 set-up fee with purchase of website
Core SEO
$0 set-up fee with purchase of website
Core SEO
$0 set-up fee with purchase of website

The Jazel Core SEO Plan Includes the Following Items:

Industry Research

Extensive research of keywords, competitors and search engine algorithms combined with testing and analysis provide the basis of determining ranking factors and SEO procedures.

Analytics Tracking

Google Analytics is used for tracking organic visitors and user behavior. Search Console provides website analysis and details regarding keyword queries, crawl stats, errors, links and indexing.

Technical Optimization

Optimized web elements are integrated to enhance rankings, including: schema structured data, canonical tags, meta tags, images, sitemaps and page links.

Content Optimization

Custom SEO content is created targeting relevant dealership keywords and vehicle models in your local market area. Existing content is modified on web pages to incrementally improve rankings.

Description of Services:

Technical Optimization:

  • Initial website setup, audit and keyword research
  • Update schema structured data and sitemaps as needed
  • Check for duplicate content and canonical page indexing
  • Check for crawl errors and proper function of page redirects
  • Review website URL structure and internal link navigation
  • Monitor index status, crawl stats, search queries and traffic
  • Research algorithm updates and make adjustments as needed

Content Optimization

  • Create new SEO pages targeting dealer market area
  • Add or update browser titles for dealer target keywords
  • Add or update headings for page relevant target keywords
  • Add or update meta descriptions for page level information
  • Modify existing content for geo-target industry keywords
  • Update relevant business profiles and directory listings

Additional Rooftops


• OEM build data
• OEM & Regional incentives
• Auto Focus Highlights
• Extended new vehicle descriptions
• New vehicle stock images
• Includes used

Used Only
• Auto Focus Highlights
• Extended used vehicle data
• Used vehicle stock images
• Vehicle data taken directly as-is
• Refresh up to twice daily

Optional Add-Ons

Content Marketing
To enhance brand visibility, the content marketing option includes three unique automotive blog articles per-month researched and written to inform and engage in-market buyers. Content is optimized for search visibility, which can be promoted in your dealership social media.
Expanded SEO Pages
For an aggressive expansion of geo-targeted dealer and model pages in your primary market area, this option includes creating up to 10 additional SEO pages per month to enhance local search visibility for dealership keywords and models in nearby cities.
Call Tracking
Utilizes unique numbers and dynamic rewrites to track parts, service, or sales phone calls driven by PPC, Display, or any of your other digital campaigns.