February 15, 2017

Local Car Dealer SEO Best Practices

Half of internet searches are local in nature. Most car sales are made to locals. These two facts mean that local SEO is one of the most important tools dealerships have in their online arsenal. Being able to rank highly in local searches means being visible to your most likely-to-buy audience – an invaluable leg up on the local competition. To help you make sure that you’ve aced local SEO, […]
January 31, 2017
NADA 2017

Have We Met Before?

You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a bit of a blur. The Big Easy can do that to one. Hopefully you were there, and you helped us all celebrate another successful NADA. As is our way, we spent the days meeting old friends and new, and evangelizing the benefits of customer centricity. While we enjoyed too many […]
January 24, 2017
Close up of business handshake in the office

Want Car Shoppers to Trust You? Follow These 4 Simple Tips.

We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust dealerships. In fact, Hubspot research reveals that 99% of people don’t consider car salespeople to be trustworthy. That’s not great. But here’s the good news: it doesn’t have to be that way. You might not be able to change the global perception of salespeople as not very trustworthy, but you […]
January 18, 2017

5 Ways Customer-Centric Websites Make Your Dealership Money

2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to remain above 17 million, dealerships across the country are looking for any opportunity to gain a leg up on their competition and capture a larger piece of the automotive sales pie. Now that 74% of the car shopping process takes place online, many dealerships are beginning to turn to a […]
January 9, 2017
Portrait of an upset businessman at desk in office. Businessman being depressed by working in office. Young stressed business man feeling strain in eyes after working for long hours on computer.

One Important Fact Dealers Forget About Their Websites

Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are spent in showroom renovations and lot upkeep. With the cost of showrooms and lots so high, it’s easy to forget that the real first impression, where dealership image meets customer expectations for the first time, is online. As the first place many shoppers will experience your dealership, your website is […]
January 3, 2017
Friends On Road Trip In Convertible Car Taking Selfie

Think You Know Millennials? Think Again.

Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or simply directionless, over-educated, under-employed, apathetic, demanding, idealistic, tech-obsessed, and, most importantly, that they’re not buying cars. But here are the facts: There are 74.5 million Millennials aged 18 to 341, making up about 25% of the US population. As a whole, they control over 1 trillion dollars in direct buying […]
December 23, 2016

“Definitely Our Website!”

At Jazel, we’ve been beating the drum of customer centricity for years. It’s in our DNA. If you don’t know, Customer-Centric Dealership Websites are designed to give car shoppers a seamless, delightful, and positive online shopping experience via clean, professional design and easy-to-use functionality that’s optimized around consumer behavior and feedback. A Customer-Centric Dealership Website is designed to maximize the dealership’s online customer experience, with the ultimate aim of driving […]
December 21, 2016
11 Automotive SEO Tips You Can Do Right Now

11 Automotive SEO Tips That You Can Do Right Now

First and foremost, this isn’t a step by step guide to Automotive SEO. SEO is a lot more complicated than the tips here, and the best bet is to turn over general SEO management to a dedicated employee or agency. What this will help you do is make immediate changes to your site to help your ranking. If thoughts of SEO are keeping you up at night, these tips might […]
December 14, 2016
transportation and vehicle concept - tired businessman or taxi car driver

3 Reasons Car Shoppers are Leaving Your Lot

Nearly 1 out of every 3 shoppers is leaving your lot, and they’re leaving because of something they saw on their phone. You’ve seen it happen. One moment a sale is rolling along smoothly, then the customer’s phone comes out, and suddenly the sale cools. They’ve seen something they liked, and it isn’t on your lot. Mobile devices are excellent tools for car shoppers, but they present some problems (and […]
December 12, 2016
100 USD burn

This Simple Factor May Have the Biggest Financial Impact on Your Dealership in 2017

2017 is shaping up to be a competitive year in automotive retail. With many analysts predicting that automotive sales will begin to cool off in 2017, enterprising dealers must take immediate steps to ensure that their stores have a leg up on the competition before the market gets more competitive. So how exactly do dealers do this? According to Forrester, the answer is simple. The companies that make the Customer […]