June 21, 2017
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A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017
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3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]
June 13, 2017
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What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that […]
May 31, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2

Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the […]
May 30, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I

The used car industry has done well in recent years – but like all markets, the space is open to […]
May 19, 2017
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Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of […]
May 16, 2017
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Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third […]
May 15, 2017
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Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a […]
May 7, 2017
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The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well […]
May 1, 2017
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12 Reasons Why WordPress Is The Best CMS For Car Dealers

According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites […]
April 27, 2017
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Beyond Responsive – Mobile-First Websites for Car Dealers

Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a […]
April 20, 2017
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6 Ways To Increase Conversions On Your Auto Dealer Website

More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few […]
April 20, 2017
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5 Elements of Automotive SEO Car Dealers Need to Know

If we know anything about SEO, we can tell you it isn’t simple. SEO has hundreds of applications, which vary […]
April 17, 2017
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8 Ways You Can Improve Your Dealership Website Appearance

1. Remove Pop-Ups/Fly-Overs/Distractions Hey, don’t you hate pop-ups? We do too. But beyond the initial reaction of “[Expletive deleted]! That’s […]
April 13, 2017
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6 Ways To Increase Your Auto Dealer’s Online Visibility

Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, […]
April 12, 2017
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[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website

We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on […]
April 11, 2017
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Common Usability Mistakes That Lose Dealers Shoppers and Sales

Ever been on a website, had trouble doing what you came there to do, and just left rather than trying […]
April 10, 2017
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Does Google Know Where You Are?

Online Business Listing Tips For Car Dealers: Online business directories are valuable marketing tools for any B2C business. These help […]
April 5, 2017
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3 Reasons Dealership Mobile Websites are Dragging Down Sales

Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. […]
March 29, 2017
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Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales

For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to […]