December 6, 2016
Automotive Marketing 1

Automotive Dealer Websites for Mobile First Index

Is your automotive website ready for the mobile first index? Google announced they are moving from desktop to a mobile first index for ranking their search results, which means that responsive dealer websites will have an advantage. If your automotive website is not mobile-friendly, this change will impact how your site appears to both desktop and mobile users. The Google search index will continue to be a single index of websites and apps, […]
December 2, 2016
Dealership Customer Experience

3 Reasons Your Dealership Should Improve Customer Experience Today

With the rise of The Empowered Consumer, it appears that the Age of the Customer Experience is upon us. Jerry Gregoire – CIO of Dell – put it rather succinctly: “The customer experience is the next competitive battleground.” With today’s automotive shoppers more empowered than ever before, this certainly rings true for dealerships. As we’ve discussed in related blog posts, studies have shown that adopting a customer-centric business strategy will […]
October 24, 2016
Car Shopper Trends

What You Need to Know About Today’s Car Shoppers

There’s little denying that the world of automotive retail has grown increasingly competitive over the past two years. Profit margins have dropped, competitors have gotten savvier, and tech-enabled car shoppers have more power than ever before. And yet despite these challenges, some dealerships are still breaking records, dominating their markets, and selling more cars than they ever have before. What’s their secret? How have they managed to get so far […]
October 24, 2016
Dealership Customer Experience Lessons

3 CX Lessons Dealers Can Learn From Amazon

Dealers sell cars. Amazon sells pretty much everything except cars (for now). So what could dealers learn from an online shopping site? Quite a lot, it turns out. Amazon has built itself around Customer Centricity – a business strategy that has helped them forge strong and loyal relationships with millions of customers. Looking at Amazon’s success can teach some important lessons about how dealerships can increase retention, customer loyalty, and […]
October 24, 2016
green apple in a closed laptop

3 Customer Experience Hacks Dealerships Can Learn From Apple

What do you get when you run a dealership like an Apple Store? A line of hipsters camped out for the 2017 models. Okay, that’s a bad joke. But a more realistic punchline would be “a lot more sales.” Before Apple came onto the scene, computer shopping used to be a huge pain. According to recent research by DrivingSales, shoppers feel much the same about car shopping today – 99% […]
October 24, 2016
Dealership Website Bottom Line

Your Website May Be Hurting Your Dealership’s Bottom Line. Here’s Why.

There’s a big problem in automotive retail. Car dealerships are losing sales opportunities on their website, and they may not even know it. According to a recent study by DrivingSales, dealership websites score the lowest of all automotive shopping websites in terms of trustworthiness, reliability, and accuracy, with only 36% of shoppers giving them a favorable score. This may spell trouble for dealerships that are not providing shoppers with a […]
October 10, 2016
Businessman tearing up a sign saying - Distrust - conceptual image importance of trust and cooperation in successful business.

Summary: DrivingSales Consumer Experience Whitepaper – Building Trust Online

With Customer Experience (CX) being such a hot topic, last week we provided a quick summary of the four-part DrivingSales Dealership Customer Experience study. Today, we thought we’d take a deeper dive into part 2 of the study, which focused on dealership websites. DrivingSales uncovered serious insights that may have major ramifications for dealership bottom lines. See some of the key findings and their implications below: #1 – Many car […]
October 10, 2016
Dealership Customer Experience

Summary: DrivingSales Customer Experience Research

Lately, Customer Centricity and the Customer Experience (CX) has been a huge topic of discussion in the larger business realm, with 74% of businesses rating it their number one priority; but what sort of CX research has been done in automotive retail? DrivingSales recently published a 16 month-long study wherein they surveyed and interviewed over 1,300 automotive shoppers and buyers on their experiences buying a car. What they found has […]
October 6, 2016
Forrester Customer Experience

Forrester: Customer Experience Drives Revenue Growth, 2016

Over the past few years, Customer Centricity and a focus on the Customer Experience (CX) has become a popular topic in the business world. A number of notable giants like Apple, Amazon, and even Mercedes-Benz are seeing exceptional results using this strategy. In order to further quantify the value of a Customer-Centric strategy, Forrester has spent the past few years measuring CX and tracking the revenue growth of companies in […]
October 3, 2016
stressed businessman

5 Changes To Car Shopping That Are Giving Dealers Grief

Today, we’re going to do something a little different. We’ve written about how technology has brought about a new, empowered automotive shopper. We’ve also written about how the emergence of this modern, tech-enabled car shopper has forced many dealerships to adapt their processes. These changes to our industry are happening at such a fast rate that it’s enough to make anyone’s head spin. That’s why today we thought it would […]