December 12, 2017
use automotive content marketing to reach wider audiences

How To Use Automotive Content Marketing To Get Traffic To Your Dealership

Reading about automotive content marketing can make it seem like a lot of encouragement and optimism wrapped in buzzwords. However, […]
December 4, 2017
automotive-email-marketing

8 Winning Automotive Email Marketing Strategies

Automotive email marketing doesn’t get the credit it deserves, and mostly, that’s because it is wildly underutilized or done poorly. […]
November 28, 2017
car-sales-email-templates

11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates

Sometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down […]
November 20, 2017
social-media-advertising

Facebook Just Changed Dealership Social Media Advertising

Facebook is making itself into a digital show-rooming tool. Well, not exactly. It’s still Facebook. But they’ve made some changes […]
November 14, 2017
car-dealer-ppc

3 Dealers Who are Killing It With Automotive Social Media

Social media: Easy for the Kardashians, difficult for dealers. For one reason or another, dealers struggle with social media. Maybe […]
November 7, 2017
car dealer ppc

6 Car Dealer PPC Strategies You’ve Never Heard Of

Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain […]
October 30, 2017
auto ppc

6 Common Pitfalls That Could Be Killing Your Automotive PPC Campaign

PPC is an enormously powerful tool for auto dealerships, so you can already tell that this next sentence is going […]
October 23, 2017
Powerful red rally car in the drift on dirt road

5 Car Dealership Advertising Ideas to Blow Out Your Next Quota

When it comes to advertising, it can be hard to consistently come up with something that is both fresh and […]
October 16, 2017
automotive-video-marketing

5 Automotive Video Marketing Tactics That Will Set Your Dealership Apart

Video isn’t exactly the next big thing, we’re not going to try to pretend that we invented the idea of […]
October 6, 2017
dealership-marketing-plan

How to Create an Automotive Dealership Marketing Plan, Step by Step – Steps Three & Four

This is Step Three and Four of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One […]
September 29, 2017
automotive-dealership-marketing-plan

How to Create an Automotive Dealership Marketing Plan, Step by Step – Step Two

This is Step Two of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One yet, we advise […]
September 22, 2017
dealership marketing plan

How to Create an Automotive Dealership Marketing Plan, Step by Step – Step One

Sometimes the most daunting task in creating a retail automotive marketing plan is knowing where to begin, and what steps […]
September 15, 2017
automotive-marketing-services

How to Evaluate an Automotive Marketing Services Vendor

We write a lot about car shoppers and their wishes, hopes, and fears. They want something to fit their needs […]
September 11, 2017
automotive-marketing-strategies

Automotive Marketing Strategies That Suck and How to Replace Them

Famously, there are only two inevitabilities in life; death and taxes. Everything else, within reason, is up to us. So […]
September 4, 2017
automotive-marketing-consultant

Thinking of Hiring an Automotive Marketing Consultant? Read This First.

When times get tougher and profit margins get thinner, many dealerships are tempted by anything that promises to kick their […]
August 28, 2017
Automotive marketing problems can be solved with these kickass solutions.

Common Automotive Marketing Problems and The Kickass Solutions

We’ve talked about digital tactics and awesome examples of automotive marketing, but this post is about combatting some of the […]
August 21, 2017
award winning trophy shot in black background

3 Dealerships That Are Killing it With Customer Centricity

We’ve been talking a lot about customer centricity, and as awesome as it is as a strategy, it can be […]
July 18, 2017
Girl sitting on the floor with a laptop raising his arms with a look of success

How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping […]
July 18, 2017
Businesswoman work with documents and tablet pc

New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]
July 18, 2017
Young stressed handsome businessman working at desk in modern office shouting at laptop screen and being angry about financial situation, jealous of rival capabilities, unable to meet client needs

The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you […]