April 20, 2017

6 Ways To Increase Conversions On Your Auto Dealer Website

More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few […]
April 20, 2017

5 Elements of Automotive SEO Car Dealers Need to Know

If we know anything about SEO, we can tell you it isn’t simple. SEO has hundreds of applications, which vary […]
April 13, 2017

6 Ways To Increase Your Auto Dealer’s Online Visibility

Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, […]
April 12, 2017
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[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website

We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on […]
April 10, 2017
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Does Google Know Where You Are?

Online Business Listing Tips For Car Dealers: Online business directories are valuable marketing tools for any B2C business. These help […]
April 5, 2017
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3 Reasons Dealership Mobile Websites are Dragging Down Sales

Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. […]
March 29, 2017
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Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales

For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to […]
March 22, 2017
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Car Dealer SEO Crash Course – The Basics

Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, […]
March 17, 2017
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Looking for Leprechauns

Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance […]
March 9, 2017
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The Good, The Bad, and the Independent Consultant

As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise […]
February 28, 2017
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How to Use Emotional Merchandising to Sell More Cars

Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts […]
February 21, 2017
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What Car Shoppers Expect From Dealership Websites

As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) […]
February 15, 2017

Local Car Dealer SEO Best Practices

Half of internet searches are local in nature. Most car sales are made to locals. These two facts mean that […]
January 31, 2017
NADA 2017

Have We Met Before?

You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a […]
January 24, 2017
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Want Car Shoppers to Trust You? Follow These 4 Simple Tips.

We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust […]
January 18, 2017

5 Ways Customer-Centric Websites Make Your Dealership Money

2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to […]
January 9, 2017
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One Important Fact Dealers Forget About Their Websites

Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are […]
January 3, 2017
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Think You Know Millennials? Think Again.

Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or […]
December 23, 2016

“Definitely Our Website!”

At Jazel, we’ve been beating the drum of customer centricity for years. It’s in our DNA. If you don’t know, […]
December 21, 2016
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11 Automotive SEO Tips That You Can Do Right Now

First and foremost, this isn’t a step by step guide to Automotive SEO. SEO is a lot more complicated than […]