March 22, 2017
Cars on the autocross. Racing in the open air with dust.

Car Dealer SEO Crash Course – The Basics

Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, […]
March 17, 2017
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Looking for Leprechauns

Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance […]
March 9, 2017
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The Good, The Bad, and the Independent Consultant

As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise […]
February 28, 2017
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How to Use Emotional Merchandising to Sell More Cars

Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts […]
February 21, 2017
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What Car Shoppers Expect From Dealership Websites

As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) […]
February 15, 2017

Local Car Dealer SEO Best Practices

Half of internet searches are local in nature. Most car sales are made to locals. These two facts mean that […]
January 31, 2017
NADA 2017

Have We Met Before?

You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a […]
January 24, 2017
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Want Car Shoppers to Trust You? Follow These 4 Simple Tips.

We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust […]
January 18, 2017

5 Ways Customer-Centric Websites Make Your Dealership Money

2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to […]
January 9, 2017
Portrait of an upset businessman at desk in office. Businessman being depressed by working in office. Young stressed business man feeling strain in eyes after working for long hours on computer.

One Important Fact Dealers Forget About Their Websites

Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are […]
January 3, 2017
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Think You Know Millennials? Think Again.

Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or […]
December 23, 2016

“Definitely Our Website!”

At Jazel, we’ve been beating the drum of customer centricity for years. It’s in our DNA. If you don’t know, […]
December 21, 2016
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11 Automotive SEO Tips That You Can Do Right Now

First and foremost, this isn’t a step by step guide to Automotive SEO. SEO is a lot more complicated than […]
December 14, 2016
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3 Reasons Car Shoppers are Leaving Your Lot

Nearly 1 out of every 3 shoppers is leaving your lot, and they’re leaving because of something they saw on […]
December 12, 2016
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This Simple Factor May Have the Biggest Financial Impact on Your Dealership in 2017

2017 is shaping up to be a competitive year in automotive retail. With many analysts predicting that automotive sales will […]
December 6, 2016
Automotive Marketing 1

Automotive Dealer Websites for Mobile First Index

Is your automotive website ready for the mobile first index? Google announced they are moving from desktop to a mobile first […]
December 2, 2016
Dealership Customer Experience

3 Reasons Your Dealership Should Improve Customer Experience Today

With the rise of The Empowered Consumer, it appears that the Age of the Customer Experience is upon us. Jerry […]
October 24, 2016
Car Shopper Trends

What You Need to Know About Today’s Car Shoppers

There’s little denying that the world of automotive retail has grown increasingly competitive over the past two years. Profit margins […]
October 24, 2016
Dealership Customer Experience Lessons

3 CX Lessons Dealers Can Learn From Amazon

Dealers sell cars. Amazon sells pretty much everything except cars (for now). So what could dealers learn from an online […]
October 24, 2016
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3 Customer Experience Hacks Dealerships Can Learn From Apple

What do you get when you run a dealership like an Apple Store? A line of hipsters camped out for […]