October 16, 2017
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5 Automotive Video Marketing Tactics That Will Set Your Dealership Apart

Video isn’t exactly the next big thing, we’re not going to try to pretend that we invented the idea of […]
October 6, 2017
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How to Create an Automotive Dealership Marketing Plan, Step by Step – Steps Three & Four

This is Step Three and Four of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One […]
September 29, 2017
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How to Create an Automotive Dealership Marketing Plan, Step by Step – Step Two

This is Step Two of our Automotive Dealership Marketing Plan How-To Guide. If you haven’t read Step One yet, we advise […]
September 22, 2017
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How to Create an Automotive Dealership Marketing Plan, Step by Step – Step One

Sometimes the most daunting task in creating a retail automotive marketing plan is knowing where to begin, and what steps […]
September 15, 2017
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How to Evaluate an Automotive Marketing Services Vendor

We write a lot about car shoppers and their wishes, hopes, and fears. They want something to fit their needs […]
September 11, 2017
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Automotive Marketing Strategies That Suck and How to Replace Them

Famously, there are only two inevitabilities in life; death and taxes. Everything else, within reason, is up to us. So […]
September 4, 2017
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Thinking of Hiring an Automotive Marketing Consultant? Read This First.

When times get tougher and profit margins get thinner, many dealerships are tempted by anything that promises to kick their […]
August 28, 2017
Automotive marketing problems can be solved with these kickass solutions.

Common Automotive Marketing Problems and The Kickass Solutions

We’ve talked about digital tactics and awesome examples of automotive marketing, but this post is about combatting some of the […]
August 21, 2017
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3 Dealerships That Are Killing it With Customer Centricity

We’ve been talking a lot about customer centricity, and as awesome as it is as a strategy, it can be […]
July 18, 2017
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How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping […]
July 18, 2017
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New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]
July 18, 2017
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The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you […]
July 18, 2017
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The Ultimate List of Dealership Online Marketing Resources

When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great […]
July 14, 2017
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7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen

It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. […]
July 7, 2017
Automotive Marketing 3

Brand SEO for Auto Dealer Websites

Why do some auto dealer websites rank better than others? It has a lot to do with trust. Does Google […]
July 7, 2017
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5 Inspiring Car Marketing Examples for Dealership Marketers

Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and […]
June 28, 2017
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5 Digital Tactics to Supercharge Your Automotive Marketing ROI

There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious […]
June 27, 2017
Mobile Marketing 7

Automotive Mobile SEO Affected by Web Design

Google recently announced “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile […]
June 21, 2017
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A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017
New cars lined up in the lot for sale. Dealership inventory. Depth of Field.

3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]