July 18, 2017
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How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping […]
July 18, 2017
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New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]
July 18, 2017
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The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you […]
July 18, 2017
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The Ultimate List of Dealership Online Marketing Resources

When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great […]
July 14, 2017
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7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen

It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. […]
July 7, 2017
Automotive Marketing 3

Brand SEO for Auto Dealer Websites

Why do some auto dealer websites rank better than others? It has a lot to do with trust. Does Google […]
July 7, 2017
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5 Inspiring Car Marketing Examples for Dealership Marketers

Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and […]
June 28, 2017
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5 Digital Tactics to Supercharge Your Automotive Marketing ROI

There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious […]
June 27, 2017
Mobile Marketing 7

Automotive Mobile SEO Affected by Web Design

Google recently announced “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile […]
June 21, 2017
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A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017
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3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]
June 13, 2017
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What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that […]
May 31, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2

Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the […]
May 30, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I

The used car industry has done well in recent years – but like all markets, the space is open to […]
May 19, 2017
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Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of […]
May 16, 2017
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Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third […]
May 15, 2017
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Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a […]
May 7, 2017
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The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well […]
May 1, 2017
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12 Reasons Why WordPress Is The Best CMS For Car Dealers

According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites […]
April 27, 2017
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Beyond Responsive – Mobile-First Websites for Car Dealers

Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a […]