June 21, 2017
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A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017
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3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]
June 13, 2017
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What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that […]
May 31, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2

Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the […]
May 30, 2017
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Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I

The used car industry has done well in recent years – but like all markets, the space is open to […]
May 19, 2017
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Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of […]
May 16, 2017
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Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third […]
May 15, 2017
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Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a […]
May 7, 2017
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The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well […]
May 1, 2017

12 Reasons Why WordPress Is The Best CMS For Car Dealers

According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites […]
April 27, 2017
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Beyond Responsive – Mobile-First Websites for Car Dealers

Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a […]
April 20, 2017

6 Ways To Increase Conversions On Your Auto Dealer Website

More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few […]
April 20, 2017

5 Elements of Automotive SEO Car Dealers Need to Know

If we know anything about SEO, we can tell you it isn’t simple. SEO has hundreds of applications, which vary […]
April 17, 2017
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8 Ways You Can Improve Your Dealership Website Appearance

1. Remove Pop-Ups/Fly-Overs/Distractions Hey, don’t you hate pop-ups? We do too. But beyond the initial reaction of “[Expletive deleted]! That’s […]
April 13, 2017

6 Ways To Increase Your Auto Dealer’s Online Visibility

Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, […]
April 12, 2017
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[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website

We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on […]
April 11, 2017
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Common Usability Mistakes That Lose Dealers Shoppers and Sales

Ever been on a website, had trouble doing what you came there to do, and just left rather than trying […]
April 10, 2017
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Does Google Know Where You Are?

Online Business Listing Tips For Car Dealers: Online business directories are valuable marketing tools for any B2C business. These help […]
April 5, 2017
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3 Reasons Dealership Mobile Websites are Dragging Down Sales

Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. […]
March 29, 2017
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Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales

For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to […]