April 20, 2017
digital-marketing-1725340_1280

6 Ways To Increase Conversions On Your Auto Dealer Website

More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few […]
April 20, 2017
SEO_rectangle

5 Elements of Automotive SEO Car Dealers Need to Know

If we know anything about SEO, we can tell you it isn’t simple. SEO has hundreds of applications, which vary […]
April 13, 2017
computer-767776_1280

6 Ways To Increase Your Auto Dealer’s Online Visibility

Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, […]
April 12, 2017
Successful professional casual man gesturing and checking cellphone messages towards city skyline. Entrepreneur enjoys success in job.

[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website

We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on […]
April 10, 2017
Online Business Listings NAP

Does Google Know Where You Are?

Online Business Listing Tips For Car Dealers: Online business directories are valuable marketing tools for any B2C business. These help […]
April 5, 2017
Mobile Hand Green

3 Reasons Dealership Mobile Websites are Dragging Down Sales

Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. […]
March 29, 2017
Angry freelance professional having problems on line with a laptop in a desktop beside a window at office

Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales

For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to […]
March 22, 2017
Cars on the autocross. Racing in the open air with dust.

Car Dealer SEO Crash Course – The Basics

Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, […]
March 17, 2017
technology, internet and business concept - businessman holding magnifying glass over tablet pc computer

Looking for Leprechauns

Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance […]
March 9, 2017
Collection of smiling business people, men and women

The Good, The Bad, and the Independent Consultant

As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise […]
February 28, 2017
Woman PC

How to Use Emotional Merchandising to Sell More Cars

Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts […]
February 21, 2017
Young man doing something on laptop in his kitchen.Looking worried.

What Car Shoppers Expect From Dealership Websites

As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) […]
February 15, 2017
AdobeStock_120720473

Local Car Dealer SEO Best Practices

Half of internet searches are local in nature. Most car sales are made to locals. These two facts mean that […]
January 31, 2017
NADA 2017

Have We Met Before?

You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a […]
January 24, 2017
Close up of business handshake in the office

Want Car Shoppers to Trust You? Follow These 4 Simple Tips.

We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust […]
January 18, 2017
AdobeStock_81418773

5 Ways Customer-Centric Websites Make Your Dealership Money

2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to […]
January 9, 2017
Portrait of an upset businessman at desk in office. Businessman being depressed by working in office. Young stressed business man feeling strain in eyes after working for long hours on computer.

One Important Fact Dealers Forget About Their Websites

Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are […]
January 3, 2017
Friends On Road Trip In Convertible Car Taking Selfie

Think You Know Millennials? Think Again.

Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or […]
December 23, 2016
AdobeStock_91141595

“Definitely Our Website!”

At Jazel, we’ve been beating the drum of customer centricity for years. It’s in our DNA. If you don’t know, […]
December 21, 2016
SEO - search engine optimization mindmap on napkin with cup of coffee

11 Automotive SEO Tips That You Can Do Right Now

First and foremost, this isn’t a step by step guide to Automotive SEO. SEO is a lot more complicated than […]