July 18, 2017
Girl sitting on the floor with a laptop raising his arms with a look of success

How to Build Online Experiences That Keep Shoppers Coming Back

Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping […]
July 18, 2017
Businesswoman work with documents and tablet pc

New Metrics and Measurement

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]
July 18, 2017
Young stressed handsome businessman working at desk in modern office shouting at laptop screen and being angry about financial situation, jealous of rival capabilities, unable to meet client needs

The Failure of Traditional Metrics and ‘The Website Lead’

When was the last time you filled out a form on a website? Actually, when was the last time you […]
July 18, 2017
Businessman making presentation with his colleagues and business strategy digital layer effect at the office as concept

The Ultimate List of Dealership Online Marketing Resources

When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great […]
July 14, 2017
idea concept with light bulbs on a blue background

7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen

It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. […]
July 7, 2017
Automotive Marketing 3

Brand SEO for Auto Dealer Websites

Why do some auto dealer websites rank better than others? It has a lot to do with trust. Does Google […]
July 7, 2017
Couple looking for car in the showroom

5 Inspiring Car Marketing Examples for Dealership Marketers

Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and […]
June 28, 2017
Businessman making presentation with his colleagues and business tablet digital computer at the office as concept in morning light

5 Digital Tactics to Supercharge Your Automotive Marketing ROI

There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious […]
June 27, 2017
Mobile Marketing 7

Automotive Mobile SEO Affected by Web Design

Google recently announced “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile […]
June 21, 2017
Top down view of young blond person typing on laptop computer

A Breakdown of Website Usability

Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those […]
June 16, 2017
New cars lined up in the lot for sale. Dealership inventory. Depth of Field.

3 Automotive Industry Trends To Watch in 2017

Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In […]
June 13, 2017
Car agent and customer in car showroom

What Do Car Shoppers Want? The Answer Might Surprise You.

What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that […]
May 31, 2017
Dealer New Cars Stock. Colorful Brand New Compact Vehicles For Sale Awaiting on the Dealer Parking Lot. Car Market Business Concept.

Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2

Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the […]
May 30, 2017
Visiting car dealership. Cropped image of sales manager giving a key to beautiful client and shaking her hand

Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I

The used car industry has done well in recent years – but like all markets, the space is open to […]
May 19, 2017
Businessman hand press button web link icon

Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of […]
May 16, 2017
Game changer business or political change concept and disruptive innovation symbol and be an independent thinker with new industry ideas as an individual jet breaking through a group of airplane smoke as a metaphor for defiant leadership.

Nobody Ever Got Fired For Buying IBM

…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third […]
May 15, 2017
Beautiful cute asian young businesswoman in the cafe, using digital tablet and drinking coffee smiling

Designing For Sales: How Emotional Design Helps Dealers Sell More

We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a […]
May 7, 2017
Portrait of a group of panel judges holding score signs

The Ugly Truth: Car Shoppers are Judging Your Website

  Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well […]
May 1, 2017

12 Reasons Why WordPress Is The Best CMS For Car Dealers

According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites […]
April 27, 2017
image description

Beyond Responsive – Mobile-First Websites for Car Dealers

Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a […]