11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates

By Jazel Auto Marketing

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Sometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to you. We get it. So we’ve taken the liberty of putting together a series of car sales email templates for every occasion. Trust us, bookmark this. Next time you have a car sales email to send and writer’s block hits (or you’re just pressed for time), these templates are all yours to use.


Car Sales Email Templates: Introductory Emails

And introductory email should get sent to anyone who fills out a website form asking for information, but the fact that they initiated the contact doesn’t mean it’s time to put the pedal to the metal. An introductory email is brief, friendly, and very low-pressure.


Car Sales Email Template: Introductory – General

Hello [Name],

Thank you for visiting our website! I’m glad your car search has brought you to [Dealership] and I look forward to offering you any information I can about the fantastic [vehicle make and model] we have on the lot.

Do you have any specific questions about the [vehicle make and model], or is there anything else that I can help you with?




Car Sales Email Template: Introductory – Casual

Hey [Name],

I’m happy to hear that you’re interested in more information about the [vehicle make and model] that we have on the lot right now at [dealership]. That’s a great car!

I’m here to help, so if there are any specific questions you have about the car, or there is any information I can get for you, just shoot me an email or drop me a line at [phone number].

Looking forward to chatting with you,



Car Sales Email Templates: Service Reminder Email

A service reminder should be a friendly and subdued check-in, not an opportunity to swing for the fences on up-sells. However, that doesn’t mean you can’t advocate for your dealership’s parts and service department. Feel free to discuss coupons or other offers that you can give them to make their experience better. Without further ado, car sales email templates about service reminders:


Car Sales Email Template: Service Reminder – Special Program

Hello [Name],

It looks like your [car purchased] is almost due for a tune up so I just wanted to reach out and see how things are doing. Are there any problems or issues with you vehicle that you’ve noticed? Please let me know if there’s anything about servicing your car that I can help you with. I’m here to help!  

[Special Program Section Example] If you are planning some vehicle maintenance but just can’t get the time, I’d like to let you know about our Complementary Executive Experience Service. We know you’re really busy, so we’ll pick up your car from your place of work, service it, and return it to you before the day is over. It’s a totally free service we offer to our awesome customers.  

Give me a call at [phone number] to schedule a service appointment whenever is convenient, and feel free to let me know if there’s anything I can help you with.

Happy Driving!



Car Sales Email Template: Service Reminder – Coupon or Deal

Hey [Name],

I’m emailing to remind you that your [recently purchased car] is due for some maintenance pretty soon and to let you know that your next tune up is 50% off, on us.

Naturally, we’d love to help you with your vehicle maintenance down at [Dealership Name], and so I wanted to share an offer we have going right now:


Just schedule an appointment online [LINK TO YOUR WEBSITE] or give me a call at [phone number], and show the coupon at your next service appointment.

As always, please give me a call if there is anything I can help you with or let you know.

Have great day!



Car Sales Email Templates: Trade-In Email

Trade-Ins can be extremely difficult to get, and one solid way that dealers often overlook is via emails. Say your system notifies you that a customer has had a car now for about 4 years. Maybe it’s time for an email about the potential for a trade-in. Send one out with an easy car sales email template for trade-in emails.


Car Sales Email Template: Trade In

Hello [Name],

I’m [Your Name], [Job Title] at [Dealership] and I wanted to say congratulations on your [vehicle model]’s upcoming 5th birthday!

Now, I’m sure you and your [vehicle model] had some awesome times together, but I also know that needs change over the years.

That’s why I’m reaching out to ask if you’ve ever considered a trade-in. It’s a great way to get a new vehicle to suit your needs without the trouble of multiple transactions at different businesses.

Right now, we are offering [Custom Dealership Trade In Offer], so it’s a great time to change the car you’re driving. Let me know if you have any questions or if there is anything I can do for you.




Car Sales Email Templates: After-Sale Follow Up Email

An after-sale follow up allows you to capitalize on the energy and chemistry of the sale and begin setting up the foundations of a long relationship, or to preempt any bad reviews, angry calls, or unsatisfied grumblings, if there is something making the customer unhappy. We’ve created a couple car sales email templates for quick and effective after-sale follow-up emails.


Car Sales Email Template: After-Sales Follow Up – General

Hey [Name]!

Thank you for being a [Dealership] customer! We’re proud to be the car people you chose to do business with.

We’re dedicated to making sure that our customers leave our dealership happy with their new vehicle, and so I’m just checking in to make sure that everything is great with your brand new [vehicle make and model].

If something isn’t living up to your expectations, please let me know via email or phone [phone number]. You can also schedule a service appointment online [LINK] or by calling [phone number]. For the first six months, any tune ups are on us. The service team is happy to help, so please don’t hesitate to get in touch if they can do anything for you.

Thanks again!



Car Sales Email Template: After-Sale Follow Up – Specific

Hello [Name],

I wanted to reach out and tell you what a pleasure it was helping you out on [the day of the sale]. I hope that you [insert any other family members who were involved in the sale – ex: you, Deborah, and the kids] are loving your new [vehicle make and model].

If there is anything that is keeping you from fully enjoying your new vehicle, please let me know and I’ll do my best to help resolve any issue I can.

Our service department is also at your disposal, so when the time comes for a little maintenance, or you need something fixed, you can call [phone number] or go online [LINK].

Happy driving!



Car Sales Email Templates: Review Request Email  

We’ve mentioned time and again that reputation management is extremely important. One of the steps we always recommend is reaching out to your happy customers for reviews, and if they aren’t in the reviewing mood, to fix what ever problem they have so you don’t have a source of bad word of mouth. Here are a few car sales email templates for these types of email.


Car Sales Email Template: Car Purchase Review Request #1

Hello [Name],

Thank you once again for being a [dealership] customer! It was a pleasure getting to set you [and other relation’s name (if applicable- wife, boyfriend, daughter, etc)] up with your new [recent car purchase].

We want to make certain that all our customers have an exceptional experience at our dealership. If you have a minute, please give [dealership] a review online on Facebook [linked], Google [linked], or Yelp [linked].

And of course, if there is anything that is keeping your from enjoying your car, or you weren’t 100% satisfied with your experience in our store, I am here to help. Please shoot me an email, call me at [phone number], or drop by the dealership, let me know what is wrong, and I will do everything in my power to resolve the issue.

Thank you again for taking the time to leave your feedback!



Car Sales Email Template: Car Purchase Review Request #2

Dear [Name],

I’m sure you’re pretty busy enjoying your new [recent purchase], but I just wanted to reach out and thank you for being a [dealership] customer.

At [Dealership], we want all of our customers to have the best possible experience when they come into the store – and we want to hear about it! If you find yourself with a couple minutes to spare, please share your thoughts in an online review [linked to best site].

If, for any reason, you aren’t fully satisfied with your time at our dealership, please get in touch with me at [phone number] or [email address] or come by and see me on the lot, and I’ll get it taken care of.

Thank you again for taking the time to leave your feedback!



Car Sales Email Template: Parts & Service Review Request #1

Hello [Name],

Thank you so much for your recent visit to our Parts and Service department at [dealership]!

We are obsessed with making sure all our customers have the best possible customer experience and we’d love to hear about your visit. If you have the time, please give us a quick online review [linked to best site]!

If anything about your experience didn’t live up to your expectations, please let me know and I’ll do everything I can to resolve the issue.

Thanks again,



Car Sales Email Templates: Click Follow Up Email

This car sales email template is for an underappreciated type of email: the click follow-up. A follow-up email can be sent when someone clicks an email link about an event, offer, or incentive. Following up on a click can be difficult to not make awkward. It’s like trying to flirt after catching a cute person’s eye at a bar – it might mean that they’re really interested in you, but it also might mean they were trying to avoid looking at someone they don’t like on the other side of the room and accidentally made eye contact with you. The best strategy is to be friendly and subtle, not creepy or invasive.


Car Sales Email Template: Click Follow Up

Hello [Name],

We have an awesome [category of deal user indicated interest in] going on right now and I wanted to reach out and let you know about it personally.

Right now, at [dealership], you can get [offer terms]. It’s a great opportunity I wouldn’t want you to miss out on.

If you’re curious about this [category of deal], you have questions, or you’d like to come in and take advantage of this, please don’t hesitate to reply to this email or give me a call at [phone number].




Craving more email templates? We’ve got you covered. Check out 12 More Helpful, Funny, and Engaging Car Sales Email Templates To Boost Your Bottom Line


Spice It Up!

You may have noticed that these are not completed car sales email templates. There are things to fill in. We don’t need to tell you not to skip the filling-in-the-details step, but it isn’t a bad idea for us to mention that these car sales email templates also don’t have any color. We haven’t added images, links, bolded any text, etc. So please feel free to spice up these car sales email templates with colorful imagery, your dealership logo, and more. These car sales email templates are yours to do with as you please.


Was this helpful? If so, we think you’ll enjoy Steal the Secrets of the Best Dealership Websites – this post is packed with examples [and 20+ pictures] of what makes the best dealership websites in the business stand out. Check it out!