Jazel CX Website Platform for Independent Dealerships

Plans & Pricing

12 Month
One-time set-up fee $1,999
24 Month
One-time set-up fee $1,999
36 Month
One-time set-up fee $1,999

All CX Website plans include:

Cloud Computing Platform – Scalable, secure & reliable cloud computing infrastructure for automotive websites. Professionally architected & managed WordPress with the robustness & rigor of React.js. 100% SSL websites with encryption of sensitive form fields. Platform includes website reporting providing statistics: visitors, unique visits, page views, time on site, and bounce rate.

Responsive Website – Designed for automotive dealers, optimized for cross-device usability. Comes with a professionally designed auto dealer homepage that is optionally video enabled, and can feature RealSearch┬« free text search and can have an advanced inventory shopping component. Pages included: About us, Staff page, Reviews/reputation management page. Department pages: Sales, Service, Parts & Finance, Hours & directions page, Used vehicle specials, Finance calculator page, Service & Parts coupons, HTML sitemap, and XML sitemap. Lead capture: Contact us, Order Parts, Schedule Service, Employment and Finance applications.

Behavior Based Targeting (BBT) – BBT delivers relevant content to your sites’s shoppers. Dynamically adapts to individual user behavior and allows for Dealer Offers or Campaigns to be hierarchically layered.

RealSearch┬« – True free-text search engine. Algorithmic based results (think Google, Bing or Amazon). Filter and sort results by relevance. All the data on your VDPs is searchable with autocorrection of misspellings.

Account Portal – Persistent portal of shopping tools including recently viewed vehicles, favorites/saved vehicles and price change alerts. Anonymous with full functionality available and no sign in required. Users can also choose to sign in with secure services like Facebook, Google, Amazon or can create their own.

Inventory Manager (A5) – Robust ETL transaction engine with file and field level mapping rules presented in a mobile friendly user interface. Image and video enabled with configurable feeds, or upload yourself. Manage pricing with easy to use pricing stack templates and a powerful rules-based pricing engine.

AutoSPA Used Inventory – Single page application giving users a fast and fluid shopping experience. No need to reload pages with instant VDP, searches, filters and infinite scroll. Includes AutoFocus Highlights that dynamically reshuffle and present unique features on each VIN. BBT delivers Dealer Specials and includes Advanced Pricing Rules for transparent stacks. Pages are SEO friendly with fully rendered and searchable markup.

SRP Specials – Single page application providing users with a fast and fluid experience to discover available special offers on vehicles. Dealers can create listings based on price, days on lot, or many other vehicle attributes to merchandise the inventory they want to in the most effective way.

Rocket Pages – The apex of mobile-first design. Accelerated Mobile Pages (AMP) are validated and served by Google’s AMP project with lightning fast performance and are mobile SEO friendly. Web pages published in the AMP format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.

Core SEO
$0 set-up fee with purchase of website
Core SEO
$0 set-up fee with purchase of website
Core SEO
$0 set-up fee with purchase of website

All Core SEO plans include:

Content Elements – Local SEO for car dealerships uses optimized content targeting the most relevant dealer keywords. URL structures and internal link navigation are optimized. HTML improvements are updated and maintained.

SEO Research – Dealer website audits, competitor research, SEO testing and algorithm analysis are all part of an ongoing process to ensure automotive dealers are optimized and conform to webmaster guidelines.

Meta Tags – Relevant browser titles are added or updated targeting local SEO keywords for your automotive market area. All Meta descriptions, page headings, image alt tags and canonical tags are also updated.

Website Analytics – Google Analytics is set up for tracking organic traffic and user behavior. Google Search Console is used to monitor crawl stats and perform website analysis. Monthly reports provide an Analytics overview.

Inbound Marketing – Business directory listings and company profiles are created and/or updated. Brand citations are developed to improve your car dealership SEO relevance and visibility for your local market area.

Optional Add-Ons

Content Marketing

To enhance brand visibility, the content marketing option includes three unique automotive blog articles per-month researched and written to inform and engage in-market buyers. Content is optimized for search visibility, which can be promoted in your dealership social media.

Expanded SEO Pages
For an aggressive expansion of geo-targeted dealer and model pages in your primary market area, this option includes creating up to 10 additional SEO pages per month to enhance local search visibility for dealership keywords and models in nearby cities.
Social Media Posting

To help engage customers, we post content on your Facebook and Instagram pages. Includes one post per week with three lines of content, relevant image and website link. Provides consistent content schedule. Does not include replies to customer comments.

Call Tracking

Utilizes unique numbers and dynamic rewrites to track parts, service, or sales phone calls driven by PPC, Display, or any of your other digital campaigns.

* This pricing is based on Jazel’s standard terms and auto renewal of orders. Any material changes to these terms or not allowing orders to auto renew will result in an increase in monthly subscription fees and/or set-up fee.