Pricing plans & add-ons

For Independent Dealers

CX Website

starting at...

  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Inventory Manager

*One-time set-up fee of $1,999 required

CX Visibility

starting at...

  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Inventory Manager
  • Website Service
  • Core SEO

*One-time set-up fee of $1,999 required

Traffic Driver

starting at...

  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Inventory Manager
  • Website Service
  • Core SEO
  • Online Advertising**

*One-time set-up fee of $1,999 required
**Online Advertising additional $1,000 setup

How do you value the highest traffic touch point of your business?

Build Your Package

Pick the products and services that fit your needs.

Responsive Website

Scalable, secure & reliable cloud computing infrastructure. Professionally architected & managed WordPress instance with Jazel Rocket Technology. Mobile-first Responsive Design, 100% SSL, Core SEO included with HTML & XML sitemaps and all the essential pages car shoppers want.

Starting at $699/mo*

Core SEO

Get more from your website with optimization of your content, meta data, and schema data for search engines and users. Get access to our SEO expertise when adding new content to your site, as well as quick resolution of any technical SEO issues. Includes transparent monitoring and reporting.

Starting at $700/mo*

Online Advertising

Search Engine Marketing (PPC), Banner Advertising, Programmatic Ads, Facebook Ads, Dynamic Inventory Ads, Retargeting, Campaign Management, Client Reporting Platform (24/7/365), Campaign Optimization, Media Mix adjustments and recommendations.

From $750-$3,000/mo*

Essential SEO

Increase your search presence with high-quality backlinks, citations, and unique content for your website. We conduct research and reach out to industry contacts to solicit backlinks and citations for your site, track and monitor your campaigns, and provide monthly reporting of KPIs. Includes all Core SEO services.

Starting at $1,500/mo*

Inventory Manager

Robust ETL transaction engine with file and field level mapping rules presented in a mobile friendly user interface. Image and video enabled with configurable feeds, or upload yourself. Manage pricing with integrated OEM incentives, easy to use pricing stack templates and a powerful rules-based pricing engine.

Starting at $300/mo*

Product Support

Training, how-tos, and one-on-one instruction available to help you customize and maintain your website & content. Available 6 days a week, 12 hours a day.

From $100/mo*

Additional Rooftops

Are you part of a dealer group & want to show your group's inventory on your site? We've got you covered. Pricing depends upon new or used inventories, included enhancements like incentives & the type and number of feeds.

From $50-$200/mo*

Inventory Exporting

Send your inventory to third-parties like Autotrader,, and more.

Starting at $25 per destination*

Website Service

When you know what you want and have what you need, we are the professionals that can get it up on your website fast. Or, if you've got an idea our team of auto and web designers can turn your ideas into eye-catching banners, webpages, and more.

From $300 – $900/mo*

* Starting price is based on Jazel’s standard terms & conditions including auto renewal of orders, annual upfront payment and multi-year term options. Any material changes to these terms or not allowing orders to auto renew will result in an increase in monthly subscription fees and/or set-up fee.

Reputation Reporting

Know what is being said about your business online and address issues quickly. Increase the number of reviews you have online and raise your overall star ratings. Survey your customers to gain valuable insight and respond to their online feedback.

From $109-$389/mo*

Call Tracking

Call tracking is an essential KPI that helps fills the gap in online-to-offline goal conversions. This reveals insights you can use to improve the customer experience, refine campaigns, and optimize your ad spends.

Starting at $150/mo*


Jazel partners with Accessibie to provide support for assistive technologies and making your website accessible to a wide range of users.

Starting at $99/mo*

Behavior Based Targeting (BBT)

Relevancy is the key to effective advertising and excellent user experiences. With Jazel's BBT engine you can deliver the right message to the right person at the right time. BBT delivers relevant content to your sites’s shoppers in real-time. It dynamically adapts to individual user behavior and can deliver the most relevant OEM offer or Dealer Specials. to your online visitors.

Cloud Computing Platform

Scalable, secure & reliable cloud computing infrastructure for automotive websites. Professionally architected & managed WordPress with the robustness & rigor of React.js. 100% SSL websites with encryption of sensitive form fields. Platform includes website reporting providing statistics: visitors, unique visits, page views, time on site, and bounce rate.

Responsive Website

Designed for automotive dealers, optimized for cross-device usability. Comes with a professionally designed auto dealer homepage that is optionally video enabled, and can feature RealSearch® free text search and can have an advanced inventory shopping component. Pages included: About us, Staff page, Reviews/reputation management page. Department pages: Sales, Service, Parts & Finance, Hours & directions page, New vehicle specials/OEM incentives (featuring regional incentives), Finance calculator page, Service & Parts coupons, HTML sitemap, and XML sitemap. Lead capture: Contact us, Order Parts, Schedule Service, Employment and Finance applications.

AutoSPA Specials

Single page application providing users with a fast and fluid experience to discover available OEM specials on the vehicles they are interested in.


True free-text search engine. Algorithmic based results (think Google, Bing or Amazon). Filter and sort results by relevance. All the data on your VDPs is searchable with autocorrection of misspellings.

Client Portal

Persistent portal of shopping tools including recently viewed vehicles, favorites/saved vehicles and price change alerts. Anonymous with full functionality available and no sign in required. Users can also choose to sign in with secure services like Facebook, Google, Amazon or can create their own.

AutoSPA New Inventory

Single page application giving users a fast and fluid shopping experience. No need to reload search results while shopping inventory. The CX shopping experience includes powerful pricing templates to highlight your vehicle's best value. Integrated BBT delivers relevant OEM or Dealer Specials.

AutoSPA Used Inventory

Single page application giving users a fast and fluid shopping experience. No need to reload pages with instant VDP, searches, filters and infinite scroll. Includes AutoFocus Highlights that dynamically reshuffle and present unique features on each VIN. BBT delivers Dealer Specials and includes Advanced Pricing Rules for transparent stacks. Pages are SEO friendly with fully rendered and searchable markup.

Industry Research

Extensive research of keywords, competitors and search engine algorithms combined with testing and analysis provide the basis of determining ranking factors and SEO procedures.

Analytics Tracking

Google Analytics is used for tracking organic visitors and user behavior. Search Console provides website analysis and details regarding keyword queries, crawl stats, errors, links and indexing.

Content Optimization

Optimized web elements are integrated to enhance rankings, including: schema structured data, canonical tags, meta tags, images, sitemaps, navigation links.

Technical Optimization

Custom SEO content is created targeting relevant dealership keywords and vehicle models in your local market area. Existing content is modified on web pages to incrementally improve rankings.