Automotive Digital Marketing Strategies

[vc_row css=”.vc_custom_1527784456678{margin-left: 10px !important;}”][vc_column][vc_column_text]Customers are changing how they shop for cars, and that means dealerships need to rethink their automotive digital marketing strategy to fit new audience behaviors. As shoppers effortlessly juggle channels and devices to help improve their buying process, many dealerships (in fact, many businesses in general) are struggling to keep track. Here’s […]

How A Customer-Centric Sales Process Boosts Profits — Part 2

This is Part 2 of our Guide on How a Customer-Centric Sales Process Boosts Profits. If you haven’t read Part 1 yet, we recommend you check it out. The first step towards creating a customer-centric sales process is improving existing aspects of the sales process by removing or fixing the parts of the process that […]

How A Customer-Centric Sales Process Boosts Profits — Part 1

More than just good customer service or a friendly salesperson, Customer Centricity goes to the heart of your dealership. It means approaching your business mindset from a customer-first perspective. Switching your perspective from dealer-first to customer-first doesn’t mean a less successful dealership — in fact, focusing on creating a customer-centric sales experience has been proven […]

Your Automotive SEO and the Rise of Personal Searches: Stats, Tips, and Top Terms

[vc_row css=”.vc_custom_1525970483874{margin-left: 25px !important;}”][vc_column][vc_column_text]As online experiences become increasingly relevant, convenient, and engaging, car shoppers (like all shoppers) have begun to change their search behavior. People want information that’s more relevant, specific, and personal to their experience. They want to cut down on time spent on the general and generic. With that, we see the rise […]

How to Use Google’s Micro Moments to Enhance Your Automotive Marketing

A few years ago, Google defined the key micro-moments of the car shopping journey. Those shopping moments in the car buyer journey are the defining road map of search engine interaction with automotive marketing. Now, we’re bringing you in-depth analysis of each of these micro-moments and the automotive marketing strategies, tactics, and tips that these […]