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Online Business Listing Tips For Car Dealers:
Online business directories are valuable marketing tools for any B2C business. These help your customers find your location, phone number, website and read reviews about your services and products. With the increased popularity of Yelp, Foursquare and the all-powerful Google Maps, consumers now trust online directories to find what they are looking for quickly.
If your dealership has been open for more than a few months it is probably already listed in multiple online directories. Even if you do not have a team of Internet savvy social media experts employed to promote your business, information about your dealership has already been curated and propagated to local and global directories. In fact, the longer you have been in business the more information there is about your dealership floating around in the directory universe.
The good news is multiple business listings in a variety of online directories will help with local SEO and improve your ranking on Google Maps. The bad news is if these listings do not provide a consistent name, address and phone number (NAP) for your dealership location, Google could get confused and fragment your business information as separate business listings. Even differences as slight as “Highway 78” vs. “HWY 78” or “Adams St.” vs. “Adams Ave.” can make a difference.
It is a good idea to Google your business name and take a look at directories such as Yellow Pages, Manta, Dealer Rater and others to see if your business NAP is consistent. If your dealership has ever had a change of address, phone number, business name or website URL, you will most likely find inconsistencies across these directories. Most directories allow businesses to easily claim and correct listings. Others will be a bit more challenging but the payoff is well worth the effort.
As part of the Jazel Automotive SEO Services, our team of experts review your business listings and can help you correct inconsistencies found in online marketing directories. If you would like to learn more about our automotive SEO and Inbound Marketing services please Contact Us.