Jazel’s Problem-Solving Series #8: So-So SEO

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SEO is the silent champion of successful dealerships. Though often considered “behind the scenes,” SEO is a powerhouse of online marketing – chugging away 24/7 to keep you at the top of the page.  Except when you’re not at the top of the page… And you don’t have any featured snippets… And your traffic is […]

The Technical Basics of Automotive SEO

To say that search is a battleground wouldn’t be too much of an exaggeration. After all, everyone is constantly struggling for the high ground, and you only win it by knocking somebody down. Okay, so maybe it’s more like a 24/7 game of ‘king of the hill’… Pictured: SEO in a nutshell But whether SEO […]

3 Automotive SEO Strategies to Dominate Your Dealership Market

There are a lot of “hacks” and “tricks” that get thrown around with automotive SEO, but if we’re taking the time to do something, we like to do it right. Here’s an antidote to quick fixes – three SEO strategies powerful enough to make an impact on their own, but simultaneously crafted to compliment one […]

Your Automotive SEO and the Rise of Personal Searches: Stats, Tips, and Top Terms

[vc_row css=”.vc_custom_1525970483874{margin-left: 25px !important;}”][vc_column][vc_column_text]As online experiences become increasingly relevant, convenient, and engaging, car shoppers (like all shoppers) have begun to change their search behavior. People want information that’s more relevant, specific, and personal to their experience. They want to cut down on time spent on the general and generic. With that, we see the rise […]

Here’s How to Use Google My Business as an Auto Marketing Solution

Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but it’s just as awesome as an auto marketing solution. Without further ado, […]

2018 Is The Year Of Mobile Car Marketing

Watching car shopping behavior in 2017 confirmed that mobile device use has forever changed how cars are sold. There’s no going back. But that isn’t necessarily a bad thing. New challenges bring new opportunities, and we want to share those opportunities with you. Here are the changes and trends that make 2018 the perfect year […]

Accelerated Mobile Pages and Your Dealership

As mobile use explodes across the world, the Accelerated Mobile Pages project from Google has brought us faster mobile pages and better user experience. From ecommerce to news, businesses have been capitalizing on the mobile rush and developing AMP pages. Now it’s time for the auto-industry as a whole, and dealerships specifically, to get in […]

Automotive SEO, Links, and Usability: What Dealers Need to Know

SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of the more neglected areas of SEO knowledge. When anyone thinks of the term “SEO”, it’s going to be immediately followed by thoughts of keywords. That’s all well and good, but it’s time that we brought […]

5 Elements of Automotive SEO Car Dealers Need to Know

If we know anything about SEO, we can tell you it isn’t simple. SEO has hundreds of applications, which vary dramatically depending on the type of business. Luckily, the business we know the best is the car business, and that means automotive SEO. So we’ve put together a little list of the 5 most need-to-know […]

6 Ways To Increase Your Auto Dealer’s Online Visibility

Your auto dealer website can be one of your most viable long-term assets. It can be used to collect leads, generate interest in your vehicle inventory and even result in direct sales. Here are a few ways to help increase your site’s online visibility and generate more sales. Speed Up Your Website According to Umass […]