How Dealers Should Be Marketing For the Messy Middle

Marketing | 16 min Read How Dealers Should Be Marketing for the “Messy Middle” Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Picture the car shopping process as a sandwich. A really messy one. The kind that you have to keep reassembling while you eat. […]

YouTube, The Car Buyer, And Your Advertising Opportunities

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Marketing | 11 min Read YouTube, The Car Buyer, And Your Advertising Opportunities Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin YouTube is a savvy car dealership’s secret marketing weapon. Okay, it’s not that secret, but it is surprisingly underutilized.  That’s because it can be […]

3 Reasons to Re-Invest In Your Dealership’s Video Marketing 

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Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Video marketing may be the most important tool in your digital marketing box – other than your website. But often, dealerships go season after season with the same old strategies and systems for […]

4 Dealership Online Strategies for Coping with COVID-19

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This is bad. We’re right there with you. It’s a tough situation, and we’re facing challenges that were almost inconceivable just a few months ago.  But we’re not just here to commiserate. We’re here to (hopefully) help in a tiny way, with tips to help your site (and dealership) survive this storm.  Here’s the one […]

Jazel’s Problem-Solving Series #6: A Single-Track Website

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There’s nothing worse than a site that’s just not pulling its weight. Except maybe when you can’t pinpoint what’s wrong, or where performance could be improved. And while you’re left wondering what’s going on, customer after customer isn’t experiencing a site that lives up to their expectations.  The problem? A single-track site that’s stuck on […]

How To Measure Dealership Website Speed

Site speed tends to be a common topic of conversation when it comes to car dealership websites. Is this site slow? Is this site fast? All questions that have been asked by your customers, employees, or even yourself. In this blog, we will be diving into what site speed really means when it comes to […]

Is Your Automotive Website Using AMP? Here’s Why You Should Be.

We’re fans of AMP pages – and you should be too. More accurately, your dealership should be too, because these swift-loading mobile pages are a gift to any dealer who wants to prove that they’re as awesome online as they are on the lot. And we’d also argue proving that is exactly what dealerships these […]

Secrets of the Best Car Dealership Websites

Your car dealership website often creates the first impression of your relationship with customers, and you have to get it right. The best auto dealer website can be hard to define, but generally, you know it when you see it or use it. Good website design makes the user comfortable and sets up their dealership experience to […]

Have We Met Before?

You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a bit of a blur. The Big Easy can do that to one. Hopefully you were there, and you helped us all celebrate another successful NADA. As is our way, we spent the days meeting old […]