We are a FordDirect Approved Website Provider

Open the door To Your Digital potential

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Front-end Demo

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Back-end Demo

CX Website

starting at...

$1,599/mo*
  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Inventory Manager
*One-time set-up fee of $2,499 required

CX Visibility

starting at...

$2,199/mo*
  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Inventory Manager
  • Core SEO
  • Website Service
*One-time set-up fee of $2,499 required

Traffic Driver

starting at...

$3,849/mo*
  • Responsive Website
    • Cloud Computing
    • RealSearch®
    • Behavior Based Targeting
  • Product Support
  • Website Service
  • Inventory Manager
  • Expanded SEO
  • Expanded Services
  • Online Advertising**

*One-time set-up fee of $2,499 required
**Online Advertising additional $1,000 setup

Want to learn more?
Contact your FordDirect Digital Performance Consultant or log-in to your dealer portal page.

Product & Service Add-Ons

Select the products and services that fit your Ford dealership’s needs.

Core SEO

Get more from your website with optimization of your content, meta data, and schema data for search engines and users. Get access to our SEO expertise when adding new content to your site, as well as quick resolution of any technical SEO issues. Includes transparent monitoring and reporting.

Essential SEO

Increase your search presence with high-quality backlinks, citations, and unique content for your website. We conduct research for additional created content, solicit backlinks and citations for your website, track and monitor your campaigns, and provide monthly reporting of KPIs. Includes all Core SEO services.

Dealer Online Order Request (DOOR) Service

Jazel’s new Dealer Online Order Request (DOOR) service allows car shoppers to customize a new vehicle from start to finish on the dealership’s website. Engage shoppers early in their buying cycle and offer them a richer ordering experience for vehicles not currently in inventory or available by pre-order only.

Behavior Based Targeting (BBT)

Relevancy is the key to effective advertising and excellent user experiences. With Jazel's BBT engine you can deliver the right message to the right person at the right time. BBT delivers relevant content to your site's shoppers in real-time. It dynamically adapts to individual user behavior and can deliver the most relevant OEM offer or Dealer Specials to your online visitors.

MetaSPA

Jazel’s MetaSPA search results pages are dynamically generated with relevant metadata based on currently available inventory. SRPs are automatically added to the HTML and XML sitemaps whenever they are created to provide up-to-date and relevant information to search engines about your new and used vehicle inventory.

Inventory Exports

Send your inventory to third-parties like Autotrader, Cars.com, and more.

Creative Professional

When you know what you want and have what you need, we are the professionals that can get it up on your website fast. Or, if you've got an idea, our team can turn your ideas into eye-catching banners, webpages, and more.

Website Features & Services

View all our available website features and services that can help your Ford dealership.

Responsive & Themeless CX Website

Jazel’s customer-experience focused websites utilize cutting-edge designs that showcase your Ford dealership. Every website we design is themeless to enable purpose-driven landing pages, greater customization options, and easier site refreshes and redesigns.

WordPress Platform

The industry-standard WordPress content management system that is professionally architected and maintained by Jazel allows you to easily manage all your online content in just a few clicks with searchable and sortable page, post, and media managers.

Cloud Hosting

Jazel’s cloud-based websites deliver reliable uptime backed with consistently fast response times and industry leading domain name service tools. We utilize industry-leading technologies, including ReCaptcha 3 for protecting your website against fraud, CDNs for fast user experience, and Amazon Web Services for secure and reliable access no matter where you are located.

SEO Enabled

Jazel’s automotive websites are SEO enabled with industry standard features like XML and HTML sitemaps, Yoast SEO, an easy-to-use redirect manager, and Structured Data (Schema) compatibility.

Mobile-First Design

Designed for automotive dealers, Jazel’s websites are created with a mobile-first responsive design and layout, and are optimized for cross-device usability.

Easy-to-Use Drag & Drop Page Builder

Jazel’s intuitive and easy-to-use page builder allows responsive pages to be built that look compelling on any device. See any changes you make to a page in real-time, allowing you to quickly and easily create or edit a page exactly how you want.

Customizable Dashboard

The customizable dashboard provides key information that helps you manage your dealership. You can configure and prioritize the information that helps you monitor, manage, and merchandise your dealership’s online presence. Some popular widgets include those that give insight into website traffic and inventory reporting, which can help decide which vehicles should have specials or discounts applied, or see which pages or posts are performing best.

RealSearch®

RealSearch is our industry leading auto inventory search engine, where shoppers can find the vehicle they want on your lot in a few short seconds. It is a true free-text search engine with algorithmic-based results (think Google, Bing or Amazon). Filter and sort results by relevance. All the data on your VDPs is searchable with auto correction of misspellings.

Video Hero

Showcase your dealership or specific models with an optional eye-catching Video Hero that automatically plays at the top of your website’s homepage. Videos can also be replaced with static banners on mobile devices to save data.

MetaSPA

MetaSPA search results pages are dynamically generated with relevant metadata based on currently available inventory. SRPs are automatically added to the HTML and XML sitemaps whenever they are created to provide up-to-date and relevant information to search engines about your new and used vehicle inventory.

Behavior Based Targeting (BBT)

The Behavior Based Targeting engine lets you deliver the right message to the right person at the right time. BBT delivers relevant content to your site's shoppers in real-time. It dynamically adapts to individual user behavior and can deliver the most relevant offers or dealer specials to your online shoppers.

Dealer Online Order Request Vehicle Builder (DOOR)

The Dealer Online Order Request (DOOR) service allows car shoppers to build and customize a new vehicle from start to finish directly on your website. Engage shoppers early in their buying cycle and offer them a richer ordering experience for vehicles not currently in inventory or available by pre-order only.

Configurable Search Result Sorting

Customize how car shoppers interact with your vehicle inventory pages with configurable search result sorting. You can pick which filters are available to be selected, which order vehicles are displayed in, and how many vehicles are shown per page.

Website Analytics Reports

For a deeper look into how your website is performing, our website analytics dashboard gives a clean one-page view of the most essential data points for your website. See page views, users, bounce rates, and more to gain a better understanding of how shoppers are interacting with your website.

Personalized Offers

Show car shoppers a personalized offer or ePrice on your website’s inventory Search Result Pages (SRPs) and Vehicle Detail Pages (VDPs), rather than a traditional set price.

Product Support

Jazel’s Product Support team is here to help you manage your dealership’s website. We are here to help you learn how to add or edit content, update specials, manage inventory, and much more. Our team is also available to help solve any issues that may come up with configuration of your website, including vehicle feeds and analytics.

Website Services

Jazel’s Website Services team is here to help make things easier for you when it comes to managing and updating your dealership website. We can help with making and installing banners, updating specials pages, creating landing pages, sourcing content for your website such as new images, updating pricing on vehicle inventory, and so much more.

Dedicated Performance Review

The team at Jazel will personally review your website analytics and performance with you on either a monthly or quarterly basis.

Inventory Exports

Utilize anywhere from 5 to unlimited inventory exports per month in supported export formats.

Inventory Pooling

Share inventory feeds with other dealerships in your group with available inventory pooling features.

Heat & Click Mapping

Jazel offers heat mapping and click mapping analytics with A/B testing for your website at your request. We can offer our insights and recommendations on layout, CTAs, and verbiage to help your website perform at its best.

Save Your Favorites

Jazel's account portal allows car shoppers to access their recently viewed vehicles and save their favorites for viewing later without having to set up an account.

Vehicle & Price Alerts

Car shoppers can enable inventory and price change alerts with notifications on vehicles they are interested in at your dealership.

Inventory Comparisons

Jazel's comparison tool allows for car shoppers to compare models right on your site while they are researching which car to buy.

AutoFocus Highlights

AutoFocus Highlights enhances the car shopping experience by dynamically merchandising the unique qualities of each vehicle in a highly visible and easily digestible format. This technology automatically identifies and “focuses" on the unique highlights and features for each vehicle in your inventory. These highlights are prominently displayed on the SRPs & VDPs to make it easy for automotive shoppers to quickly identify the unique features of each car in your inventory.

Dealer Requested Custom Page Creation

Receive custom created pages each month designed by our team at Jazel. These pages may be used for new products or services, vehicle launches, community events, and more.

Dealer Requested Banner Creation

Receive custom created banners each month designed by our team at Jazel. Banners can be used for homepage sliders, specials pages, and inventory banners.

Additional Rooftops

Are you part of a dealer group & want to show your group's inventory on your site? We've got you covered. Pricing depends upon new or used inventories, included enhancements like incentives & the type and number of feeds.

From $50-$200/mo*

Online Advertising

Search Engine Marketing (PPC), Banner Advertising, Programmatic Ads, Facebook Ads, Dynamic Inventory Ads, Retargeting, Campaign Management, Client Reporting Platform (24/7/365), Campaign Optimization, Media Mix adjustments and recommendations.

From $750-$3,000/mo*

Product Support

Training, how-tos, and one-on-one instruction available to help you customize and maintain your website & content. Available 6 days a week, 12 hours a day.

From $100/mo*

Inventory Manager

Robust ETL transaction engine with file and field level mapping rules presented in a mobile friendly user interface. Image and video enabled with configurable feeds, or upload yourself. Manage pricing with integrated OEM incentives, easy to use pricing stack templates and a powerful rules-based pricing engine.

Starting at $300/mo*

Website Service

When you know what you want and have what you need, we are the professionals that can get it up on your website fast. Or, if you've got an idea, our team can turn your ideas into eye-catching banners, webpages, and more.

From $300 – $900/mo*

* Starting price is based on Jazel’s standard terms & conditions including auto renewal of orders, annual upfront payment and multi-year term options. Any material changes to these terms or not allowing orders to auto renew will result in an increase in monthly subscription fees and/or set-up fee.