Marketing | 2min Read
What is Meta SRP?
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One of the most exciting features of Jazel’s latest M2E automotive website platform is Meta SRP. With M2E, Jazel completely redesigned inventory search result pages (SRPs) and vehicle detail pages (VDPs) to look better, be easier to use, and to improve their search engine optimization (SEO) performance. Meta SRP is what we call all the amazing new features and technology that make the inventory pages on your website better.
At its core, Meta SRP is an enhancement to a dealership’s online vehicle inventory pages that automatically creates dynamic SRPs with relevant metadata based on currently available inventory. These dynamic Meta SRPs are automatically added to the website’s HTML and XML sitemaps whenever they are created. The best part is, as soon as a new model is added to your inventory, there will be a unique SRP created automatically without any need for manual data input.
Meta SRPs that are dynamic and automatically updated mean you don’t have to worry about creating inventory pages when you get a new model or trim level in stock, or when a vehicle is discontinued or no longer available. Jazel’s Meta SRPs work with both new and used inventory, and continuously provide search engines like Google with fresh content that is accurate and relevant.
Once Google and other search engines crawl your sitemap, they are able to identify and classify these Meta SRPs, providing comprehensive search results to customers using organic search. Every one of these SRPs features a dynamic and relevant title and description as well, giving them built-in SEO superiority. Also, whenever a customer clicks on a vehicle filter on a Meta SRP, the metadata and URL automatically update to match their vehicle search results.
Meta SRP can only be found on Jazel’s M2E website platform, and it is included with every one of our auto dealership websites. If you are interested in future-proofing your online presence with Meta SRP and M2E, contact us today at Jazel for a personal demo. You can email us at firstname.lastname@example.org