How A Customer-Centric Sales Process Boosts Profits — Part 2
This is Part 2 of our Guide on How a Customer-Centric Sales Process Boosts Profits. If you haven’t read Part 1 yet, we recommend you check it out. The first step towards creating a customer-centric sales process is improving existing aspects of the sales process by removing or fixing the parts of the process that […]
How A Customer-Centric Sales Process Boosts Profits — Part 1
More than just good customer service or a friendly salesperson, Customer Centricity goes to the heart of your dealership. It means approaching your business mindset from a customer-first perspective. Switching your perspective from dealer-first to customer-first doesn’t mean a less successful dealership — in fact, focusing on creating a customer-centric sales experience has been proven […]
Your Automotive SEO and the Rise of Personal Searches: Stats, Tips, and Top Terms
[vc_row css=”.vc_custom_1525970483874{margin-left: 25px !important;}”][vc_column][vc_column_text]As online experiences become increasingly relevant, convenient, and engaging, car shoppers (like all shoppers) have begun to change their search behavior. People want information that’s more relevant, specific, and personal to their experience. They want to cut down on time spent on the general and generic. With that, we see the rise […]
How to Use Google’s Micro Moments to Enhance Your Automotive Marketing
A few years ago, Google defined the key micro-moments of the car shopping journey. Those shopping moments in the car buyer journey are the defining road map of search engine interaction with automotive marketing. Now, we’re bringing you in-depth analysis of each of these micro-moments and the automotive marketing strategies, tactics, and tips that these […]
6 Tactics to Ignite Your Automotive Internet Marketing
Competition is fierce in the automotive world, and that means getting (and keeping) the upper hand is all-important. Sometimes this means branching out and being bold. Sometimes it’s a matter of just being the dealer who does it best. Neither is particularly easy. In this post, we’ve tried to offer you truly helpful tips and […]
Why Does Google Matter To Your Dealership’s Customer Experience?
[vc_row][vc_column css=”.vc_custom_1524153026885{margin-left: 25px !important;}”][vc_column_text]What does the search engine giant have to do with your dealership’s customer experience? There are a variety of ways that Google influences (or is influenced by) your online customer experience, some in much more subtle ways than others. In general, however, the major topics we’ll cover fall into two categories — […]
How to Accurately Determine the Speed of Your Dealership Website
The Importance of Website Speed Fast sites provide good user experience, and good user experience leads to higher conversions, more sales, happier customers, and a better reputation. That’s why the CX-obsessed (a title we wear with pride), are so interested – and invested – in providing the fastest possible loading times. Just look at Google. […]
Is Google’s Mobile-First Preference Hurting Your Car Marketing?
Google has a long history of mobile-awareness. They’ve been investing heavily in their mobile technology and user experience for over a decade. Over the years, these pushes towards mobile have created famous headaches for car marketing professionals, particularly in the realms of SEO and advertising, but recently, the increased pace of mobile-first adoption and adaptation […]
Highlights from NADA 2018 in Las Vegas, NV
If you are like us, you just got back from a whirlwind week in Las Vegas, where thousands of dealers, vendors, and industry specialists gathered to discuss new approaches in the automotive industry and to display their goods and services. With multiple halls to explore, and a variety of excellent speakers, we gathered our highlights […]
3 Ways a Personalized Website Experience Improves Customer Experience (and Sales)
What Is A “Personalized Website Experience”? For the average internet-goer, the most obvious example of “personalization” in online marketing is often the incorporation of the user’s name in a website, ad, or email text. Something like: Pictured: Personalization in one of the most common and easily identifiable forms. While this is a great use of […]