A 2021 Automotive Online Marketing Briefing

Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin With 2020 finally over, we can’t say we’ll miss it. But we learned a lot. And if anything, it taught us that there’s no way to forever “future proof.” We’re always going to […]

How Dealers Should Be Marketing For the Messy Middle

Marketing | 16 min Read How Dealers Should Be Marketing for the “Messy Middle” Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Picture the car shopping process as a sandwich. A really messy one. The kind that you have to keep reassembling while you eat. […]

YouTube, The Car Buyer, And Your Advertising Opportunities

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Marketing | 11 min Read YouTube, The Car Buyer, And Your Advertising Opportunities Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin YouTube is a savvy car dealership’s secret marketing weapon. Okay, it’s not that secret, but it is surprisingly underutilized.  That’s because it can be […]

3 Reasons to Re-Invest In Your Dealership’s Video Marketing 

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Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Video marketing may be the most important tool in your digital marketing box – other than your website. But often, dealerships go season after season with the same old strategies and systems for […]

Dealership Online Advertising Strategies Amid a Pandemic

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Marketing | 10 min Read Dealership Online Advertising Strategies Amid A Pandemic Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin  We can all agree that we’re in a complex and ever-changing situation. Because as the economy begins to ramp up towards reopening, dealerships are faced […]

4 Dealership Online Strategies for Coping with COVID-19

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This is bad. We’re right there with you. It’s a tough situation, and we’re facing challenges that were almost inconceivable just a few months ago.  But we’re not just here to commiserate. We’re here to (hopefully) help in a tiny way, with tips to help your site (and dealership) survive this storm.  Here’s the one […]

Jazel’s Problem-Solving Series #8: So-So SEO

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Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin SEO is the silent champion of successful dealerships. Though often considered “behind the scenes,” SEO is a powerhouse of online marketing – chugging away 24/7 to keep you at the top of the […]

Jazel’s Problem-Solving Series #7: Infuriating Filters

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Filters are fiddly. There’s no arguing that when it comes to filter design, there is a lot that can go wrong. How many options? How should they be displayed? Icons or no? These vary from dealership to dealership, But regardless of how carefully they’re tweaked and tuned, many filters are fundamentally lacking. Here’s exactly how […]

Jazel’s Problem-Solving Series #6: A Single-Track Website

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There’s nothing worse than a site that’s just not pulling its weight. Except maybe when you can’t pinpoint what’s wrong, or where performance could be improved. And while you’re left wondering what’s going on, customer after customer isn’t experiencing a site that lives up to their expectations.  The problem? A single-track site that’s stuck on […]