Jazel’s Problem-Solving Series #4: Cross-Device Confusion
Buying a car, particularly when there are a lot of other options, is a little bit like dating – if the chemistry doesn’t feel right from the beginning, it’s probably not going to work out. But that can happen without you even seeing, much less speaking to, a potential customer. In this installment of our […]
Jazel’s Problem-Solving Series #2: Irrelevant Online Offers
Welcome back to Jazel’s Problem-Solving blog series! In our second post, we’re looking at the all-too-common problem of irrelevant dealership offers. Naturally, your site is one of the top places for showcasing your dealership’s upcoming sales or seasonal discounts, as well as OEM offers and incentive programs. But if you’re not showing offers that shoppers […]
5 Dealership Customer Experience Champions and Lessons For Success
You know that customer experience is the factor in dealership success these days. You’ve seen the stats and articles (particularly if you’ve read our blog), but we know it’s always helpful to see some examples of straight-up customer experience champions. So we’re providing just that. Here are some awesome examples of dealers who know how […]
The Leading Tools Revolutionizing Dealership Websites
The automotive world is reshaping itself around a new power that is driving sales: online customer experience. But rallying around a general concept is one thing, and actually applying it are two different things. Revolutionizing your dealership’s online customer experience can be a daunting task. That’s why, in this article, we’ve laid the delicious details […]
9 Ways to Blend Your Online and Offline Automotive Customer Experience
Some of these strategies take traditional offline automotive customer experiences and bring them to life online. Others take the online auto shopping world and bring it into your dealership for a smoother and more seamless automotive shopper transition. Either way, they’re all helpful for refreshing and revitalizing your dealership’s automotive customer experience. If that […]
Find Out What These 4 Mobile Behaviors Mean for Dealership Marketing
Car dealerships are generally lagging on mobile. Recent research from Google found that the automotive, retail, and tech sectors had the longest-loading mobile pages. These categories also had some of the most bloated pages on the internet.* That’s the bad news. The good news is everything else. We’ll go over the specifics of car shopper […]
This Just Got Personal: How BBT is Redefining Relevance
Online experience is changing — it’s becoming more about “me.” Or rather, you. Or whoever the user is. It isn’t enough for a website experience just to be personalized. Anyone can be personal, and ‘personal’ when you don’t want it is invasive & off-putting, like a salesperson starting every sentence with your first name. The […]
Secrets of the Best Car Dealership Websites
Your car dealership website often creates the first impression of your relationship with customers, and you have to get it right. The best auto dealer website can be hard to define, but generally, you know it when you see it or use it. Good website design makes the user comfortable and sets up their dealership experience to […]
Boomers, X, Why, and the iGen: Your Guide to Multi-Generational Automotive Marketing
The generations differ in the way they go about the car buying experience. You probably knew that. Do you know exactly how? Or what each difference means for your marketing and advertising efforts? We’ve laid out the details on these experiences, what it means for your generation-specific car dealership marketing, and the universal aspect of […]
How A Customer-Centric Sales Process Boosts Profits — Part 2
This is Part 2 of our Guide on How a Customer-Centric Sales Process Boosts Profits. If you haven’t read Part 1 yet, we recommend you check it out. The first step towards creating a customer-centric sales process is improving existing aspects of the sales process by removing or fixing the parts of the process that […]