2018 Is The Year Of Mobile Car Marketing
Watching car shopping behavior in 2017 confirmed that mobile device use has forever changed how cars are sold. There’s no going back. But that isn’t necessarily a bad thing. New challenges bring new opportunities, and we want to share those opportunities with you. Here are the changes and trends that make 2018 the perfect year […]
The 4 Most Profitable Car Dealership Marketing Sources
Car sales are going well as 2017 comes to a close, and while that certainly takes some pressure off and boosts moods on the lot, dealers are still nervous about the predicted sales slumps in 2018. Car people don’t let a few good months get them unprepared for when the market dips again a bit; […]
How To Use Automotive Content Marketing To Get Traffic To Your Dealership
Reading about automotive content marketing can make it seem like a lot of encouragement and optimism wrapped in buzzwords. However, automotive content marketing is a good idea. When traditional methods have begun to stall, automotive content marketing can drive traffic to your dealership by offering helpful information, widening your shopper audience, boosting your SEO, improving […]
8 Winning Automotive Email Marketing Strategies
Automotive email marketing doesn’t get the credit it deserves, and mostly, that’s because it is wildly underutilized or done poorly. So we’ve decided to help champion the cause of automotive email marketing. Lackluster click through rate (CTR)? Embarrassing bounce rate? Pitiful ROI? Those a problems of the past. Here are some of the best automotive […]
11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates
Sometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to you. We get it. So we’ve taken the liberty of putting together a series of car sales email templates for every occasion. Trust us, bookmark this. […]
Facebook Just Changed Dealership Social Media Advertising
Facebook is making itself into a digital show-rooming tool. Well, not exactly. It’s still Facebook. But they’ve made some changes that will more or less allow shoppers to engage with your inventory before even going to your website. Last Thursday, 11/16/2017, Facebook revealed two huge advances for dealership social media advertising. Two types of ads […]
Automotive Social Media
[vc_row][vc_column][vc_column_text]Social media marketing: Easy for the Kardashians, difficult for dealers. For one reason or another, dealers struggle with social media. Maybe it’s because they feel like there’s really only so much you can say to get people to buy cars. Maybe it’s because social media is so impermanent, and a car is such a large […]
6 Car Dealer PPC Strategies You’ve Never Heard Of
Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy.  Consider the following strategies you might not have heard of as you determine how to define your […]
6 Common Pitfalls That Could Be Killing Your Automotive PPC Campaign
PPC is an enormously powerful tool for auto dealerships, so you can already tell that this next sentence is going to begin with a qualifier. But it can be full of pitfalls that will trip up even the best and brightest dealerships. We know it’s insanely time consuming and frustrating to go into your automotive […]
5 Car Dealership Advertising Ideas to Blow Out Your Next Quota
When it comes to advertising, it can be hard to consistently come up with something that is both fresh and compelling, so you see a lot of the same thing from dealership to dealership. But when sales are sluggish, it becomes a bit more difficult to go with the same old campaigns and procedures. That’s […]