The Value of Building Trust with Shoppers

2024 Edelman Trust Barometer Global Report

Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Edelman Trust Institute, the producer of the famed annual Edelman Trust Barometer explains how and why trust is the “Ultimate Currency”: “We have studied trust for more than 20 years and believe that […]

Straight talk about AI for Auto Dealers

Artificial Intelligence (AI) Hand

Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Artificial Intelligence (AI) programs have captured a lot of attention over the past couple of years. We see AI being used across a spectrum of processes within automotive retail. A recent article in […]

Four Things to be Aware of with Third-Party Lead Aggregators

Lead Aggregator

Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Third-party lead aggregators such as CarGurus, Carfax, Edmunds, AutoTrader, Cars.com, etc., can be valuable partners for dealers, but they do have limitations when it comes to their effectiveness for your dealership. Four things […]

Top 8 Reasons to Change Website Providers

Woman using laptop

Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin As the automotive industry evolves, so must car dealerships. Having a modern website that works well and provides a great user experience is essential for any dealership. Switching to a new website provider […]

Jazel’s Problem-Solving Series #7: Infuriating Filters

Filtersjazel

Filters are fiddly. There’s no arguing that when it comes to filter design, there is a lot that can go wrong. How many options? How should they be displayed? Icons or no? These vary from dealership to dealership, But regardless of how carefully they’re tweaked and tuned, many filters are fundamentally lacking. Here’s exactly how […]

Jazel’s Problem-Solving Series #5: Lackluster Customer Tools

Lacklustercustomertoolsimage

“Before you view the rest of this blog post, create a quick user account to save and review your favorite articles!” Can you imagine if a prompt like that popped up? You’re just trying to take a look at something mildly interesting, maybe save it for later, and we want your information before you can […]

Jazel’s Problem-Solving Series #4: Cross-Device Confusion

Blog Scrncap

Buying a car, particularly when there are a lot of other options, is a little bit like dating  – if the chemistry doesn’t feel right from the beginning, it’s probably not going to work out. But that can happen without you even seeing, much less speaking to, a potential customer.  In this installment of our […]

Jazel’s Problem-Solving Series #3: Bungled Browse-ability

Dealers have a lot of challenges. So far in our Dealership Problem Solving Series, we’ve covered Irrelevant Online Offers and Search Bar Frustration, and this week, we’ll delve into one of the biggest issues in web design (regardless of industry) problems with “browse-ability.”   Dealership Website Problem #3: Bungled Browse-ability Here’s the thing – as […]

Jazel’s Problem-Solving Series #2: Irrelevant Online Offers

Welcome back to Jazel’s Problem-Solving blog series! In our second post, we’re looking at the all-too-common problem of irrelevant dealership offers.  Naturally, your site is one of the top places for showcasing your dealership’s upcoming sales or seasonal discounts, as well as OEM offers and incentive programs. But if you’re not showing offers that shoppers […]

Jazel’s Problem-Solving Series #1: Search Bar Frustration

What’s worse than going on your own dealership site and feeling like it isn’t up to snuff? Getting that feeling, but not knowing what the problem is or how to fix it.  There can be many reasons for lackluster website performance, but the root cause is often the same: the site isn’t living up to […]